Master of Sciences in Luxury Brand Management (MSc)
The MSc in Luxury Brand Management is a transformative program designed for aspiring leaders in the world of luxury. Set in the heart of Paris, the global epicenter of luxury and fashion, this program offers a perfect blend of academic excellence, industry insights, and hands-on experiences to prepare you for a dynamic career in the luxury sector.
MSc in Luxury Brand Management program
Career-Focused Curriculum
Specially designed for students passionate about luxury brand management, this program covers critical aspects of the industry:
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Luxury branding and marketing strategies
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Customer experience and service excellence
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Digital transformation in luxury
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Sustainability and innovation in the luxury industry
Master Customer Relations and Digital Marketing
This program trains professionals to design customer-focused marketing strategies, lead digital projects, and drive commercial performance in an omnichannel environment.
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Develop data-driven, customer-centric marketing strategies
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Enhance customer relations and sales in an omnichannel context
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Manage teams, resources, and budgets related to customer engagement
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Lead digital projects (CRM, content, social media, web) to boost engagement and performance
Admission Requirements
To apply, candidates need :
- – An American BBA or equivalent 4-year business degree + 3 years of work experience
- – Completed online application form
- – Certified academic transcripts (translated into English or French)
- – Statement of purpose & resume
- – Proof of English proficiency (TOEFL, IBT, IELTS, TOEIC, Cambridge, or equivalent)
- – Two recommendation letters
- – Teams interview with the admissions jury
- – An American BBA or equivalent 4-year business degree + 3 years of work experience
- – Completed online application form
- – Certified academic transcripts (translated into English or French)
- – Statement of purpose & resume
- – Proof of English proficiency (TOEFL, IBT, IELTS, TOEIC, Cambridge, or equivalent)
- – Two recommendation letters
- – Teams interview with the admissions jury
A campus in the heart of Paris
Studying in France : A Gateway to Global Opportunities
France offers a world-class education, a rich cultural experience, and excellent career prospects. As a student, you’ll benefit from innovative teaching, a dynamic academic environment, and a strong professional network.
And what better place to study than Paris, the “City of Lights”? A vibrant and inspiring city, Paris is known for its cozy cafés, beautiful parks, and iconic landmarks—the perfect setting for your studies and student life. Plus, international students can access post-graduation work opportunities, making France an ideal place to launch a global career.
Why choose American Business College Paris ?
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Dual recognized diploma
Obtain a dual program diploma recognized by the state
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Internships abroad
+500 internship & job opportunities
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Over 4,000 graduates
Join a network of over 4,000 successful graduates
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Partner companies
We have over 2,000 partner companies
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100% of courses in English
To become truly bilingual
A school of the IGENSIA Education Group
ABC: Part of a Leading Higher Education Group
ABC is proud to be part of the IGENSIA Education Group, a major player in higher education with nearly 50 years of experience and over 80,000 graduates. Leveraging this expertise, the group is committed to supporting the transformations in education and the workplace by offering innovative programs that meet the evolving professional, personal, and social aspirations of learners. By choosing ABC, you benefit from the guidance and know-how of a renowned group dedicated to the success of every student and committed to building an inclusive educational model that aligns with the needs of businesses and society.
