Master of Science in Digital marketing Paris
What is the Master of Science in Digital marketing?
The Master of Science program at American Business College Paris is open to students holding a Bac+3 or Bac+4 qualification and can be completed in one or two years. ABC Paris offers a specialized focus for this degree in Digital Marketing, providing students with advanced expertise in this dynamic and rapidly evolving field.
Recognitions
The Master of Science programs at American Business College Paris are accessible after a 3 or 4-year degree and take two years to complete.
They are intended for all those who wish to work in research and development.
Dual Recognition
- Since 2019, the program has been accredited by the IACBE (International Accreditation Council for Business Education), an accreditation organization located in Olathe, Kansas (USA).
- Certified title ICD “Manager du marketing et de la relation client“, registered with RNCP n° 38938 at level 7 (EU) (former level I) – NSF codes 310, 312, by registration decision of France Compétences dated April 26, 2024, eligible CPF. The title is also accessible through the Validation of Acquired Experience (VAE)
Our program’s numerous advantages
Accredited
in the United States and France
Sought out by companies
across the globe
A flexible schedule
based on the American education system
Curriculum taught in English
so students can become bilingual
Studies abroad
study abroad opportunities, 95 partner universities around the world
Enrollment flexibility
with two start dates per year (January and September)
Targeted skills
Developing an image and communication strategy
- Strategic Communications: Regular consultation of trends and the evolving communication landscape
- Cross Channel Marketing & Strategy: Keeping up with cross-channel trends
- CRM & Marketing from 1.0 to 4.0: Engaging with influencers and key stakeholders in marketing
- Strategic Communications: Aligning communication strategies with business strategy
- Corporate Social Responsibility & Sustainability: Building a sustainable communication strategy through CSR
- Content Creation, Management & Promotion: Benchmarking communication content
- Strategic Marketing & Branding: Strategic positioning and communication image
- Project Management: Defining and defending project budgets and ROI for communication strategies
Managing the deployment of an image and communication strategy
- Project Management: Leadership and team management for deploying communication strategies
- Adjusting project plans and optimizing outcomes in real time
- Content Creation, Management & Promotion: Brainstorming and action plan generation for content strategies
- Strategic Communications: Setting communication tools and guidelines
- Ensuring that communication messages are aligned with the overall strategy
Designing, organizing, and optimizing a digital strategy
- Web Analytics & Optimization: KPI measurement and digital performance analysis
- Measuring the performance of a digital strategy
- Suggesting corrective measures based on KPIs
- Digital Communications & Social Media: Creating and leading a differentiated digital strategy
- Website & Mobile App Development: Innovation in digital and social media communication
- Project Management: Determining the technical and human resources for digital project execution
Managing communication professionals
- Content Creation, Management & Promotion: Engaging team members in creative content brainstorming
- Project Management: Organizing, coordinating, and supervising the team’s communication tasks to control and manage the deployment of projects
- Assembling the internal/external team in relation to the skills and budget needs
- Identifying indicators to assess management effectiveness
- Drawing up a roadmap for each member of the team to track deliverables
Representing (speaking on behalf of) the company
- Digital Communications & Social Media: Maintaining the company’s image across digital platforms
- Strategic Communications: Optimizing public speaking engagements to maintain brand image
- Managing communication during crises and institutional messaging
- Training teams on public and institutional speaking
- Web Analytics & Optimization: Analyzing the impact of communication on digital channels
Developing effective internal communications
- Strategic Communications: Improving internal communication in line with the company’s strategy
- Organizing internal events for internal team building and morale
- Developing communication tools to facilitate new employee integration
- Digital Communications & Social Media: Selecting digital channels for internal communication
- Website & Mobile App Development: Organizing an effective system to optimize the circulation of information
- Project Management: Setting up performance indicators to evaluate internal communication
- Developing HR tools to facilitate the integration of employees
Managing a communication budget
- Strategic Communications: Setting up reporting tools to track project performance
- Project Management: Managing and justifying communication budgets
- Identifying and tracking KPIs for budget efficiency
- Identifying and correcting deviations in communication budgets
- Reporting and analyzing communication budget outcomes
Master of Science in Digital Marketing program
The Master of Science in Digital Marketing program at American Business College Paris is open to students holding a Bac+3 or Bac+4 qualification and can be completed in one or two years.
ABC Paris offers a specialized focus for this degree in Digital Marketing, providing students with advanced expertise in this dynamic and rapidly evolving field.
Year 1 & 2 Courses
Fall semester
- Content Creation, Management & Promotion
- Strategic Communications
- Digital Strategies & Web Development
- Project Management
- Market Research & Consumer Behavior
- Strategic Marketing & Branding
Spring semester
- Corporate Social Responsibility & Sustainability
- Digital Communications & Social Media
- Cross Channel Marketing & Strategy
- Web Analytics & Optimization OR Customer Experience Management
Additional requirements
- Business games
What to do after the Master of Science in Digital Marketing?
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Digital Communication Project Manager
A Digital Communication Project Manager oversees online communication strategies, managing content, social media, and digital campaigns. They ensure brand consistency, optimize engagement, and drive successful project execution across digital platforms.
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SEO Manager
An SEO Manager develops and implements strategies to improve a website’s search engine rankings and organic traffic. They analyze data, optimize content, and manage technical SEO to enhance online visibility and performance.
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SMO Consultant
An SMO (Social Media Optimization) Consultant enhances a brand’s online presence by optimizing social media strategies and engagement. They analyze trends, create content strategies, and improve visibility across social platforms to drive traffic and growth.
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E-commerce Director
An E-commerce Director oversees the strategy, operations, and growth of a company’s online sales channels. They manage digital marketing, user experience, and logistics to drive revenue and enhance customer satisfaction.
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Brand Content manager
A Brand Content Manager develops and oversees content strategies to strengthen brand identity and engagement across various platforms. They create and manage high-quality, consistent content that aligns with the brand’s voice, values, and marketing goals.
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Traffic Manager
A Traffic Manager optimizes digital advertising campaigns by managing online traffic acquisition through SEO, SEA, and social media. They analyze performance data, adjust strategies, and ensure maximum visibility and conversion rates.
The 2025 – 2026 Academic Calendar
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2025 Fall semester
- Sept 2-3: New Student Orientation
- Sept 4-5: Visiting Student Orientation (Boat Trip on Sept 5)
- Sept 11: Returning Student Welcome Event (15h30-17h30)
- Sept 9: Fall Classes Begin
- Sept 15: Add/Drop Deadline (BBA & Visiting Students Only)
- Oct 13: Students must be available for makeup classes
- Oct 16: IGENSIA New Student Integration Day (no classes)
- Oct 18: Students must be available for makeup classes
- Oct 27: Withdrawal Deadline (BBA & Visiting Students Only)
- Oct 28-30: ABC Business Games (no classes)
- Nov 1: All Saints Day
- Nov 11: Veteran’s Day (Armistice Day)
- Nov 17: Students must be available for makeup classes
- Nov 20: PPA Information Session (Final Semester Students ONLY – All Programs)
- Nov 25: HOPEN for 1st-Year Students (no classes)
- Nov 29: Students must be available for makeup classes
- Dec 2: IGENSIA Journée Entreprise (no classes) – Provisional
- Dec 12: End of Fall Semester
- Dec 15-21: PPA Exam Period (Final Semester Students ONLY – All Programs)
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2026 Winter session
- Jan 1: New Year’s Day
- Jan 8: Winter Classes Begin
- Jan 19-23: Winter Luxury School
- Jan 23: End of Winter Session
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2026 Spring semester
- Feb 2-3: New Student Orientation
- Feb 3-4: Visiting Student Orientation (Boat Trip on Feb 4)
- Feb 5: Spring Classes Begin; Feb 9: Company Case Launch
- Feb 12: Returning Student Welcome Event (15h30-17h30)
- Feb 12: Company Case Meetings (no classes)
- Feb 13: Add/Drop Deadline (BBA & Visiting Students Only)
- Feb 28: Students must be available for makeup classes
- Mar 2: Students must be available for makeup classes
- Mar 23-27: Spring Break (no classes)
- Mar 30-31: Company Case Rehearsals (no classes)
- Apr 3: Withdrawal Deadline (BBA & Visiting Students Only)
- Apr 6: Easter Day (no classes)
- Apr 9: Company Case Final (no classes); Apr 16: Company Case Awards
- Apr 23: PPA Information Session (Final Semester Students ONLY – All Programs)
- Apr 20 & 25: Students must be available for makeup classes
- May 1: Labor Day (no classes); May 8: Victory Day (no classes)
- May 13: End of Spring Semester
- May 14-15: Ascension (no classes)
- May 13-19: PPA Exam Period (Final Semester Students ONLY – All Programs)
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2026 Summer session
- May 25: Pentecost
- May 29: Summer Session 1 Orientation
- June 1-6: MBA Seminar
- June 1: Summer Session 1 Begins
- June 5: Summer Session 2 Orientation
- June 8: Summer Session 2 Begins
- July 3: End of Summer Session 1
- July 10: End of Summer Session 2
Career Booster Program
ABC can help you get started on your career
- Create your resume
- Prepare for interviews
- Develop your Linkedin profil
- Search for job opportunities
Partner universities in 40 countries
Admission process
Would you like to join us? Find out more about our admission process:
1
Application and confirmation of submission
Application and confirmation of submission
You can directly apply on our website, you’ll receive a confirmation once your application is received under 48h.
By creating an account on the school website, you can create, review and update your application.
Application deadlines for non-EU students:
- Fall: 10th of July
- Spring: 10th of November
- Summer: 10th of March
2
Application review
Application review
We’ll evaluate your submitted documents.
3
Pre-admission meeting
Pre-admission meeting
A quick interview via Teams or phone to answer any questions.
4
Admission interview
Admission interview
The interview is a conversation in English to assess your fit for the program.
5
Admission decision
Admission decision
You’ll be notified of the final decision.
Application and confirmation of submission
You can directly apply on our website, you’ll receive a confirmation once your application is received under 48h.
By creating an account on the school website, you can create, review and update your application.
Application deadlines for non-EU students:
- Fall: 10th of July
- Spring: 10th of November
- Summer: 10th of March
Application review
We’ll evaluate your submitted documents.
Pre-admission meeting
A quick interview via Teams or phone to answer any questions.
Admission interview
The interview is a conversation in English to assess your fit for the program.
Admission decision
You’ll be notified of the final decision.
How to apply?
Kick-off your educational journey! The admission process is an important step that ABC has thought out down to the smallest detail. Wherever you are in the country, the objective is to enable you to put together an application file without wasting time or unnecessary formalities (photocopies, postage, etc.), in order to take advantage of work-study offers as soon as possible with our partner companies.
- The completed application form
- A copy of your passport or ID card
- An official copy of your transcripts issued within the last 12 months
- An official copy of your high school diploma
- A motivational letter
- TOEFL score (or equivalent standardized test: IELTS, TOEIC, ITEP, Cambridge, etc) and all documents justifying their English level
- A recommendation letter from a professor or academic advisor
Open days 2025-2026
Other formations
Any questions about the Master of Science in Digital Marketing program?
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Where can I attend the courses?
American Business College Paris’ Master of Science in Digital Marketing is offered in Paris.
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What are the prerequisites for admission to the program?
The Master of Science in Digital Marketing program is designed for recent graduates with a three- or four-year bachelor’s degree who are eager to expand their expertise. With three specializations, this program offers a dynamic learning experience tailored to those looking to enhance their skills and advance their careers.
MSc candidates can join the program either in the first year or directly in the second, depending on their profile.
1st Year Entry – MSc Prep Year
Open to students who have completed an undergraduate degree, including a three-year European bachelor’s degree.
2nd Year Entry – MSc Final Year
Open to students who have a four-year undergraduate degree in a business-related field.
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What are the academic requirements for the program?
Admission requirements for year 1 entry
The minimum academic requirements for admission include:- A three-year undergraduate degree
- United States (GPA): 2.7 on a 4.0 scale
- French University Degree: Mention assez bien, 12/20
- Indian University Degree: 70%
- If your country’s qualification is not listed above, please contact us.
Admission requirements for year 2 entry
The minimum academic requirements for admission include:- A four-year undergraduate degree in a business-related field
- United States (GPA): 3.0 on a 4.0 scale
- French University Degree: Mention bien, 14/20
- Indian University Degree: 80%
- If your country’s qualification is not listed above, please contact us.
- A three-year undergraduate degree
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How long does the program last?
2 years
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What are the program fees and financing options?
2025 Tuition fees
Tuition fees:
International Students:
- Administrative registration fee (included) € 320
- 1st year: € 11 100
- 2nd year: € 13 750
European students:
- Administrative registration fee (included) € 320
- 1st year: € 10 100
- 2nd year: € 12 750
Possible additional costs:
- Tax – Student Life Contribution: €90
- Textbooks: approximately €300/semester
- Outgoing study abroad costs: €1,200/semester
Study Abroad
- Tuition fees per semester: €5,195
Financing Solutions:
- Paid internships: all internships in France longer than two months are required to be paid by law.
- Part-time work during the year: all international students who hold a residence permit are entitled to work up to 20 hours per week.
- Student loan: American Business College Paris is part of the IGENSIA Education Group, which has negotiated preferential rates with banks such as BNP Paribas, Caisse d’Epargne and Société Générale.
2026 Tuition fees
Access information related to tuition fees for the 2026 academic year on the Finance studies / Tuition page.
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How can I access the program?
Admission Procedure for the Master of Science in Digital Marketing’s Degree:
- You can directly apply on our website.
- Our admissions department will contact you within 48 hours after receiving your application.
- Please note: No incomplete file will be accepted.
Admissions are based on applications, then on tests.
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What are the objectives of the program?
The communication departments are positioned at the heart of political and business challenges and decisions. To better meet the full range of communication and image needs, services are being strengthened in nearly all directions.
Changes in consumption habits, the need for sharing information, opinions, and emotions, as well as the evolution of information and communication tools, have given rise to new economic models and challenged the professional framework of the Image & Communication Project Director.
While traditional communication still plays a role within organizations, the communication sector has significantly evolved with the digital format. This includes the professionalization of much more informed target audiences, changes in consumption habits, accessibility tools such as mobile devices, the proliferation of messages, channels, and media, easier access to data, and broader information sharing.
Many of the skills required to ensure this essential component of a company’s “communication” activities remain relevant: the ability to analyze trends and weak signals in the socio-economic and competitive environment, define the outlines of an action plan, manage a budget, and lead a team.
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What are the evaluation methods used?
Certifying assessments in the form of:
Present a business case (real or fictional) to a professional jury, including:
- Strategic and budgetary recommendations
- Processes for effective communication and action adjustments
- Resource planning and team management
- Communication formats and measurable outcomes
- An internal communication plan
- Budgeting and KPI tracking
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Are there any equivalent qualifications for this program?
Refer to the RNCP Sheet
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Are the courses accessible to people with disabilities?
American Business College Paris relies on Hand’IGS, the IGENSIA Education Groupe’s disability program, to help accommodate students with disabilities. Accommodations are studied on a case-by-case basis. The campus is accessible to people with disabilities.
Contact
PARIS – Aude MEYNEN
☎ 04 51 42 10 97
ameynen@igensia.com -
American Business College Paris: What are the results indicators?
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Are the courses in English?
American Business College Paris offers you the opportunity to become totally bilingual thanks to a curriculum 100% in English, study semesters and internships abroad (over 90 partner universities).
These linguistic skills are precious on the job market and make it possible for our graduates to imagine a career abroad.
In our current world, where international exchanges have become the norm, your profile will attract many recruiters who want to extend or confirm their presence in other countries.
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Partner universities in 40 countries
A Truly Global Network
American Business College Paris benefits from a partnership with multiple universities.
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Can I apply if i’m residing abroad?
Applicants living abroad can apply to the American Business College Paris.
For more informations, contact us.