Bachelor of Business Administration (BBA) Paris

What is the BBA?
A curriculum with an international outlook
The Bachelor of Business Administration (BBA) program at American Business College Paris offers a comprehensive core curriculum designed to equip students with essential skills and knowledge for effective business management and company development.
The program seamlessly integrates foundational business courses with a diverse range of general education and specialized major courses, ensuring a well-rounded and globally relevant education.

Recognitions
Less well known in France than the “licence” undergraduate degree or an MBA, the BBA (Bachelor of Business Administration) is a 4-year (Freshman, Sophomore, Junior, Senior) American degree accredited and recognized at the international level.
Our program’s numerous advantages
Accredited
in the United States and France
Sought out by companies
across the globe
A flexible schedule
based on the American education system
Curriculum taught in English
so students can become bilingual
Studies abroad
study abroad opportunities, 95 partner universities around the world
Enrollment flexibility
with two start dates per year (January and September)
Targeted skills
Define a strategy and implement a marketing plan to develop the company internationally
- Conducting market research and defining target markets and consumer behaviors
- Developing strategic marketing plans for international markets, considering market potential and growth risks
- Statistical analysis for interpreting qualitative and quantitative research
- Understanding consumer preferences and competitor positioning
- Effective communication for presenting strategic choices to leadership
- Crafting comprehensive marketing and communication plans • Building a detailed marketing budget that aligns with international business goals
- Using digital tools and software to manage cross-channel marketing efforts
- Ensures marketing strategies are inclusive and cater to diverse and specific needs
Design and implement an international sales action plan to increase business volume while controlling risks
- Assessing risks in international commerce and market entry strategies
- Setting commercial objectives and designing action plans for business expansion
- Understanding global networks and international partnerships
- Tracking key performance indicators (KPIs) for international operations
- Evaluating the technical and financial aspects of international contracts
- Effective management of human resources to construct effective proposals
- Managing client data and relationships through digital solutions
- Building strong sales pitches
Optimize the global performance of an economic entity – profit center or business unit – in an international context
- Constructing budgets and forecasting revenue
- Understanding financial health in an international context
- Tracking and analyzing budget variances
- Performance analysis in financial, social, and environmental areas
- Strategic recommendations based on financial reporting
- Using digital tools to track performance data and enhance decision-making *
Manage projects, people and budgets to develop international activities in a complex and unpredictable environment
- Analyzing socio-economic data as part of the decision-making process
- Using digital tools for real-time project management for ensuring efficiency
- Emphasizing the importance of inclusive practices in team management
- Managing remote teams and ensuring collaboration in international projects
- Leadership skills in managing and motivating international teams
- Emotional intelligence for navigating complex global team dynamics
Manage and organize operations to secure international deployment
- Mapping out business processes for efficient operations management
- Using mathematical models to establish control procedures
- Understanding supply and demand economics and designing a supply chain
- Managing organizational change to improve global business operations
- Legal frameworks in auditing international processes and ensuring compliance
Bachelor of Business Administration’s program
American Business College Paris goal is to guide you towards your international career, through a curriculum based on the success of the American education system.
American Business College Paris’s BBA program is divided into two semesters:
- Fall semester (starting in September and ending in December)
- Spring semester (starting in February and ending in May)
Since the program is completely modular, students in the American BBA can take 4 to 7 courses a semester, allowing them to find a job at the same time.
Courses of your choice
Upgrade Courses – No credits
- Writing & Methodology Fundamentals
- Mathematics for Business I
Foundation Courses: 27 credits
- Communication Techniques & Speech
- Computer Skills for Business
- Academic Methodology
- Critical Reading & Writing
- Analysis & Communication
- Effective Business Communication
- Mathematics for Business II
- Intercultural Studies
- Introduction to Sociology OR Introduction to Psychology
Core Business Courses: 57 credits
- Financial Accounting
- Managerial Accounting
- International Business Law
- Strategic Management
- Entrepreneurship
- Artificial Intelligence in Business
- Operations Management
- Macroeconomics
- Microeconomics
- Business Finance
- Business Statistics
- Principles of Management
- International Business
- Organizational Behavior
- Human Resources Management
- Project Management
- Principles of Marketing
- Consumer Behavior
- Sustainability & Ethics
Elective or Minor Courses: 15 credits
- Elective course 1
- Elective course 2
- Elective course 3
- Elective course 4
- Elective course 5
Majors
- Finance
- International Business
- Marketing
Sports Management and Luxury Fashion
Minor in Sports Management: 12 Credits
- Law & Ethics in the Olympic Games
- Writing for Sports Media
- Sports Analytics
- The Logistics & Management of Mega Sporting Events
- Sports Agency & Representation
- The Business of Professional Football
- Sports Branding & the Olympic Games
- Creating & Developing Sports Brands
Minor in Luxury Fashion: 12 Credits
- Made in Paris: The Elements of a Brand
- Sales Techniques for Luxury Brands
- Luxury Cross Channel Marketing
- Visual Merchandising
- Creativity & Innovation in Fashion Luxury
- Management for Luxury Services
- The Fashion Business Revolution
- Creating & Developing Luxury Brands
Specialization
Finance Major: 18 credits
- Advanced Excel for Finance
- Advanced Excel
- Intermediate Economic Analysis
- International Economics
- International Investments & Portfolio Analysis
- Money & Banking
- Audit, Control & Risk Management
- Corporate Finance
- International Finance
- Other Pre-Approved Course
International Business Major: 18 credits
- Digital Transformation in Global Business
- Global Trade & Emerging Markets
- International Economics
- International Finance
- Logistics & Supply Chain Management
- Sustainable Business & Global Innovation
- International Marketing
- Contemporary Issues in Global Society
- Other Pre-Approved Course
Marketing Major: 18 credits
- E-Commerce & E-Business
- Digital Marketing & Web Analytics
- Integrated Marketing Communication
- Marketing Research
- International Marketing
- Personal Selling & Negotiation
- Advanced Customer Relationship Management
- Sponsorship & Event Marketing
- Other Pre-Approved Course
Experiential Learning: 5 Credits
- Internship, Report & Defense
- Business Games
Dual degree
- Students can obtain a double major by taking courses at the American Business College Paris’ partner universities.
What to do after the BBA?
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Marketing & communication manager
A Marketing & Communication Manager develops and executes strategies to promote a company’s brand, products, and messaging through advertising, public relations, and digital channels to engage target audiences and drive business growth.
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Brand manager
A Brand Manager oversees the development, positioning, and consistency of a brand’s identity, ensuring it aligns with business objectives and resonates with target audiences through strategic marketing and communication efforts.
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Product manager
A Product Manager drives the development, strategy, and lifecycle of a product by identifying market needs, collaborating with cross-functional teams, and ensuring it delivers value to customers and aligns with business goals.
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Marketing & event coordinator
A Marketing & Event Coordinator plans and executes marketing campaigns and events, ensuring seamless organization, promotion, and engagement to enhance brand visibility and achieve business objectives.
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Lead data analyst
A Lead Data Analyst interprets complex data, develops insights, and guides data-driven decision-making by leading analytical projects, optimizing processes, and collaborating with cross-functional teams to support business objectives.
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Data performance analyst
A Data Performance Analyst analyzes key metrics, tracks performance trends, and provides data-driven insights to optimize business strategies and improve overall efficiency.
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Entrepreneur and Small Business Leader
An Entrepreneur and Small Business Leader drives business growth by developing innovative solutions, managing operations, and making strategic decisions to ensure long-term success in a competitive market.
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Business development manager
A Business Development Manager identifies growth opportunities, builds strategic partnerships, and drives revenue by developing and executing sales and marketing strategies.
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E-commerce project manager
An E-Commerce Project Manager oversees the planning, execution, and optimization of online retail initiatives, ensuring seamless user experience, efficient operations, and business growth.
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Business development specialist
A Business Development Specialist identifies new market opportunities, builds client relationships, and implements strategies to drive sales and business growth.
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Business development analyst
A Business Analyst evaluates business processes, identifies opportunities for improvement, and provides data-driven solutions to enhance efficiency and support strategic decision-making.
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Business development assistant
A Business Development Assistant supports sales and growth initiatives by conducting market research, managing client relationships, and assisting in the execution of business development strategies.
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Export manager
An Export Manager oversees international sales operations, ensures compliance with trade regulations, and develops strategies to expand a company’s presence in global markets.
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Commercial Manager
A Commercial Manager oversees sales, business development, and client relationships, driving revenue growth through strategic planning and market expansion.
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Logistics manager
A Logistics Manager oversees the planning, coordination, and execution of supply chain operations to ensure efficient transportation, storage, and distribution of goods.
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International key account manager
An International Key Account Manager manages and nurtures relationships with global clients, develops strategic sales plans, and ensures business growth across international markets
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Account executive Sales advisor
An Account Executive/Sales Advisor builds and maintains client relationships, identifies sales opportunities, and provides tailored solutions to drive revenue and customer satisfaction.
Pursuing your studies
The 2025 – 2026 Academic Calendar
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2025 Fall semester
- Sept 2-3: New Student Orientation
- Sept 4-5: Visiting Student Orientation (Boat Trip on Sept 5)
- Sept 11: Returning Student Welcome Event (15h30-17h30)
- Sept 9: Fall Classes Begin
- Sept 15: Add/Drop Deadline (BBA & Visiting Students Only)
- Oct 13: Students must be available for makeup classes
- Oct 16: IGENSIA New Student Integration Day (no classes)
- Oct 18: Students must be available for makeup classes
- Oct 27: Withdrawal Deadline (BBA & Visiting Students Only)
- Oct 28-30: ABC Business Games (no classes)
- Nov 1: All Saints Day
- Nov 11: Veteran’s Day (Armistice Day)
- Nov 17: Students must be available for makeup classes
- Nov 20: PPA Information Session (Final Semester Students ONLY – All Programs)
- Nov 25: HOPEN for 1st-Year Students (no classes)
- Nov 29: Students must be available for makeup classes
- Dec 2: IGENSIA Journée Entreprise (no classes) – Provisional
- Dec 12: End of Fall Semester
- Dec 15-21: PPA Exam Period (Final Semester Students ONLY – All Programs)
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2026 Winter session
- Jan 1: New Year’s Day
- Jan 8: Winter Classes Begin
- Jan 19-23: Winter Luxury School
- Jan 23: End of Winter Session
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2026 Spring semester
- Feb 2-3: New Student Orientation
- Feb 3-4: Visiting Student Orientation (Boat Trip on Feb 4)
- Feb 5: Spring Classes Begin; Feb 9: Company Case Launch
- Feb 12: Returning Student Welcome Event (15h30-17h30)
- Feb 12: Company Case Meetings (no classes)
- Feb 13: Add/Drop Deadline (BBA & Visiting Students Only)
- Feb 28: Students must be available for makeup classes
- Mar 2: Students must be available for makeup classes
- Mar 23-27: Spring Break (no classes)
- Mar 30-31: Company Case Rehearsals (no classes)
- Apr 3: Withdrawal Deadline (BBA & Visiting Students Only)
- Apr 6: Easter Day (no classes)
- Apr 9: Company Case Final (no classes); Apr 16: Company Case Awards
- Apr 23: PPA Information Session (Final Semester Students ONLY – All Programs)
- Apr 20 & 25: Students must be available for makeup classes
- May 1: Labor Day (no classes); May 8: Victory Day (no classes)
- May 13: End of Spring Semester
- May 14-15: Ascension (no classes)
- May 13-19: PPA Exam Period (Final Semester Students ONLY – All Programs)
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2026 Summer session
- May 25: Pentecost
- May 29: Summer Session 1 Orientation
- June 1-6: MBA Seminar
- June 1: Summer Session 1 Begins
- June 5: Summer Session 2 Orientation
- June 8: Summer Session 2 Begins
- July 3: End of Summer Session 1
- July 10: End of Summer Session 2

Career Booster Program
ABC can help you get started on your career
- Create your resume
- Prepare for interviews
- Develop your Linkedin profil
- Search for job opportunities


Partner universities in 40 countries
Admission process
Would you like to join us? Find out more about our admission process:
1
Application and confirmation of submission
Application and confirmation of submission
You can directly apply on our website, you’ll receive a confirmation once your application is received under 48h.
By creating an account on the school website, you can create, review and update your application.
Application deadlines for non-EU students:
- Fall: 10th of July
- Spring: 10th of November
- Summer: 10th of March
2
Application review
Application review
We’ll evaluate your submitted documents.
3
Pre-admission meeting
Pre-admission meeting
A quick interview via Teams or phone to answer any questions.
4
Admission interview
Admission interview
The interview is a conversation in English to assess your fit for the program.
5
Admission decision
Admission decision
You’ll be notified of the final decision.
Application and confirmation of submission
You can directly apply on our website, you’ll receive a confirmation once your application is received under 48h.
By creating an account on the school website, you can create, review and update your application.
Application deadlines for non-EU students:
- Fall: 10th of July
- Spring: 10th of November
- Summer: 10th of March
Application review
We’ll evaluate your submitted documents.
Pre-admission meeting
A quick interview via Teams or phone to answer any questions.
Admission interview
The interview is a conversation in English to assess your fit for the program.
Admission decision
You’ll be notified of the final decision.


How to apply?
Kick-off your educational journey! The admission process is an important step that ABC has thought out down to the smallest detail. Wherever you are in the country, the objective is to enable you to put together an application file without wasting time or unnecessary formalities (photocopies, postage, etc.), in order to take advantage of work-study offers as soon as possible with our partner companies.
- The completed application form
- A copy of your passport or ID card
- An official copy of your transcripts issued within the last 12 months
- An official copy of your high school diploma
- A motivational letter
- TOEFL score (or equivalent standardized test: IELTS, TOEIC, ITEP, Cambridge, etc) and all documents justifying their English level
- A recommendation letter from a professor or academic advisor
Open days 2025-2026
Other formations
Any questions about the BBA program?
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Where can I attend the courses?
American Business College Paris’ BBA is offered in Paris.
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What are the prerequisites for admission to the program?
The Bachelor in Business Administration is accessible directly after high school.
After highschool:
Students with a high school diploma or equivalent are eligible for the first year of the Bachelor’s Degree. You can join the Bachelor in Business Administration in Fall (September), Spring (January) or Summer (May). Applicants can apply before receiving their high school diplomas. Final admission depends on successfully obtaining the diploma.
After 1, 2 or 3 years of undergraduate studies:
An applicant can enroll in the Bachelor of Business Administration after one or two years of undergraduate studies through parallel admission. American Business College Paris takes into account equivalent subject matters that have already been successfully completed in a university program.
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What are the academic requirements for the program?
The minimum academic requirements for admission include:
- United States (GPA): Minimum 2.7 on a 4.0 scale
- French Baccalauréat: Mention assez bien (AB) minimum 12/20
- International Baccalauréat (IB): Minimum 28 points
- India (Grades): Minimum 65% in Class 12 (CBSE/ICSE/State Boards)
- French BTS: Mention assez bien (AB) minimum 12/20
- If your country’s qualification is not listed above, please contact us.
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How long does the program last?
4 years
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What are the program fees and financing options?
2025 Tuition fees
Tuition fees:
- Administrative registration fee (included): €320
- Tuition per year (European students): €9,800
- Tuition per year (International students): €10,150
- Tuition per semester: €5,295
- Tuition per course (3 credits): €1,02
Possible additional costs:
- Tax – Student Life Contribution: €90
- Textbooks: approximately €300/semester
- Outgoing study abroad costs: €1,200/semester
Study Abroad
- Tuition fees per semester: €5,195
Financing Solutions:
- Paid internships: all internships in France longer than two months are required to be paid by law.
- Part-time work during the year: all international students who hold a residence permit are entitled to work up to 20 hours per week.
- Student loan: American Business College Paris is part of the IGENSIA Education Group, which has negotiated preferential rates with banks such as BNP Paribas, Caisse d’Epargne and Société Générale.
2026 Tuition fees
Access information related to tuition fees for the 2026 academic year on the Finance studies / Tuition page.
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How and when can I access the program?
Admission Procedure for the American BBA
- You can directly apply on our website.
- Our admissions department will contact you within 48 hours after receiving your application.
- Please note: no incomplete file will be accepted.
Admissions are based on applications, then on tests
- Applicants are accepted according to their applications, followed by their results from the following exams:
- TOEFL (Test of English Foreign Language)
- Interview in English
For students living in France, you can take the TOEFL at American Business College Paris during the next admissions session.
The school offers two recruitment sessions each year: one in October for the spring semester and the second in January for the fall semester.
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What are the objectives of the program?
The BBA from American Business College Paris is based on a core curriculum that enables students to acquire all the knowledge necessary for corporate administration and development. General culture and major courses round out and strengthen the learning process.
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What pedagogical methods are used?
Our pedagogy is based on:
- Active participation in class
- Group work and project presentations
An adapted timetable
The teaching is totally modular and students can take from 3 to 7 courses per semester, allowing them to have extra-curricular activities or a job.
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What are the evaluation methods used?
Certifying assessments in the form of:
- Case studies
- Company case challenges
- Role-playing
- Situational exercises
- Individual written report
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Are there any equivalent qualifications for this program?
Refer to the RNCP Sheet
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Are the courses accessible to people with disabilities?
American Business College Paris relies on Hand’IGS, the IGENSIA Education Groupe’s disability program, to help accommodate students with disabilities. Accommodations are studied on a case-by-case basis. The campus is accessible to people with disabilities.
Contact
PARIS – Aude MEYNEN
☎ 04 51 42 10 97
ameynen@igensia.com -
American Business College Paris: What are the results indicators?
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Are the courses in English?
American Business College Paris offers you the opportunity to become totally bilingual thanks to a curriculum 100% in English, study semesters and internships abroad (over 90 partner universities).
These linguistic skills are precious on the job market and make it possible for our graduates to imagine a career abroad.
In our current world, where international exchanges have become the norm, your profile will attract many recruiters who want to extend or confirm their presence in other countries.
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Are you aspiring to work for a multinational corporation or pursue a thriving career abroad?
Bachelor of Business Administration (BBA) at American Business College Paris is your gateway to a world of possibilities. Our program, conducted entirely in English, is designed to prepare you for a thriving international career in management, marketing, finance, and beyond.
In an increasingly interconnected world, companies are seeking professionals who can navigate diverse markets and drive global expansion. With built-in opportunities for internships and study semesters abroad, the BBA equips you with the global experience and skills today’s employers demand.
Our curriculum not only equips students with technical expertise but also emphasizes critical soft skills, like cross-cultural communication, leadership, and adaptability. These qualities are increasingly sought after by employers looking to navigate the complexities of international markets.
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Where can I work after getting a BBA from American Business College Paris?
Career Success Across Diverse Fields
Our graduates are excelling in a variety of industries, thanks to the program’s robust and versatile curriculum:- 28% work in business development, helping companies grow and expand internationally
- 24% are driving innovation and strategy in marketing roles with an international dimension
- 22% have secured positions in finance, including audit, management, and investment analysis.
Additional career paths include supply chain management (8%), entrepreneurship (9%), and project management (3%).*
*based on a study of all BBA graduates from 2021-2023A Truly International Experience
The BBA program’s international character is one of its strongest assets, as reflected in the career outcomes of our graduates:- 66% of BBA graduates are international students, hailing from diverse cultural and professional backgrounds.
- 58% of all graduates work outside their home countries, showcasing their global adaptability.
Join a network of ABC Paris alumni who are shaping the future of business in over 42 countries, working in dynamic industries such as marketing, sales, finance, and international trade. Take the first step toward your international career—join the BBA program at ABC Paris and redefine what is possible!
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The IACBE accreditation
The BBA (Bachelor of Business Administration), issued by American Business College Paris is a dual degree, accredited in the US by the IACBE, and in France by the RNCP.
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Can I get a dual degree at American Business College Paris?
American Business College Paris benefits from a partnership with multiple universities.
In their 4th year, BBA students have the chance to study for one year at one of these universities. Admission depends on academic requirements and grades earned at American Business College Paris.
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Can I apply if i’m residing abroad?
Applicants living abroad can apply to American Business College Paris.
For more informations, contact us.