Master of Science in Digital Marketing Paris

Master of Science in Digital Marketing
Home Our education progra… Our Master degrees Master of Science in Digital Marketing
    • Accreditation and certification
    • Accredited in the US (IACBE)
    • RNCP7 in France
    • Duration
    • 2 years (4 semesters + 6 months end-of-study internship)
    • Admissions
    • Accessible with a 3-year degree
    • Accessible with a BBA
    • Accessible with a 4y business degree (120 US credits or 240 ECTS)
    • International
    • Semesters of study and internships abroad
    • Curriculum 100% in English
    • Start Date
    • Fall semester: September
    • Spring semester: February
    • Application deadline
    • July for the fall semester
    • November for the spring semester
    • Flexible schedule
    • No classes on monday

What is the Master of Science in Digital Marketing (MSc Digital Marketing)

The MSc Digital Marketing at the American Business College Paris is a 2-year program taught 100% in English in Paris, designed for students who want to build strong expertise in digital strategy, branding, social media, SEO/SMO, e-commerce, web analytics, content creation and customer experience. Through applied courses, hands-on projects and performance-driven marketing tools, students learn how to design, manage and measure digital campaigns in an international business environment.

The program includes a 6-month end-of-study internship, helping students gain professional experience and prepare for careers such as Digital Marketing Manager, SEO Manager, Social Media Manager, Brand Content Manager, Traffic Manager, E-commerce Manager or Customer Experience Manager, in agencies, startups, brands and international companies in Paris and beyond.

Combining an international business education with practical digital marketing training, this MSc helps students turn strategic thinking into measurable marketing actions. Based in Paris, the program offers a strong professional focus, from market analysis and content strategy to campaign performance, customer engagement and digital growth. It is particularly suited for students looking for an English-taught master’s degree in digital marketing in France, with hands-on learning, career-oriented projects and direct exposure to the professional world through a 6-month internship.

Digital Marketing

Recognitions

The Master of Science in Digital Marketing of the American Business College is a 2 years degree accredited both in the US and in France.

Dual Recognition

  • The MSc Digital Marketing program has been accredited by the IACBE (International Accreditation Council for Business Education), an accreditation organization in the US, since 2019.
  • The Master of Science in Digital Marketing of American Business College Paris is registered with RNCP 41361 by France Compétences under “Manager International” title, delivering a level 7 diploma (master’s degree equivalent), decision dated 25/09/2025.
    The title is also accessible by the Validation of Acquired Experience (VAE).
Link to RNCP

Our program’s numerous advantages

  • Accredited

    in the United States and France

  • Sought out by companies

    across the globe

  • A flexible schedule

    based on the American education system

  • Curriculum taught in English

    so students can become bilingual

  • Studies abroad

    study abroad opportunities, 95 partner universities around the world

  • Enrollment flexibility

    with two start dates per year (January and September)

Targeted skills

  • Block 1:

    Define a strategy and implement a marketing plan to develop the company internationally

    • Conducting market research and defining target markets and consumer behaviors
    • Developing strategic marketing plans for international markets, considering market potential and growth risks
    • Statistical analysis for interpreting qualitative and quantitative research
    • Understanding consumer preferences and competitor positioning
    • Effective communication for presenting strategic choices to leadership
    • Crafting comprehensive marketing and communication plans • Building a detailed marketing budget that aligns with international business goals
    • Using digital tools and software to manage cross-channel marketing efforts
    • Ensures marketing strategies are inclusive and cater to diverse and specific needs
  • Block 2:

    Design and implement an international sales action plan to increase business volume while controlling risks

    • Assessing risks in international commerce and market entry strategies
    • Setting commercial objectives and designing action plans for business expansion
    • Understanding global networks and international partnerships
    • Tracking key performance indicators (KPIs) for international operations
    • Evaluating the technical and financial aspects of international contracts
    • Effective management of human resources to construct effective proposals
    • Managing client data and relationships through digital solutions
    • Building strong sales pitches
  • Block 3:

    Optimize the global performance of an economic entity – profit center or business unit – in an international context

    • Constructing budgets and forecasting revenue
    • Understanding financial health in an international context
    • Tracking and analyzing budget variances
    • Performance analysis in financial, social, and environmental areas
    • Strategic recommendations based on financial reporting
    • Using digital tools to track performance data and enhance decision-making  *
  • Block 4:

    Manage projects, people and budgets to develop international activities in a complex and unpredictable environment

    • Analyzing socio-economic data as part of the decision-making process
    • Using digital tools for real-time project management for ensuring efficiency
    • Emphasizing the importance of inclusive practices in team management
    • Managing remote teams and ensuring collaboration in international projects
    • Leadership skills in managing and motivating international teams
    • Emotional intelligence for navigating complex global team dynamics
  • Block 5:

    Manage and organize operations to secure international deployment

    •  Mapping out business processes for efficient operations management
    • Using mathematical models to establish control procedures
    • Understanding supply and demand economics and designing a supply chain
    • Managing organizational change to improve global business operations
    • Legal frameworks in auditing international processes and ensuring compliance

Master of Science in Digital Marketing program

The Master of Science in Digital Marketing of American Business College, Paris provides students with advanced expertise in this dynamic and fast-changing field.

The scholar year is divided into 2 semesters:

  • Fall semester (starting in September and ending in December).
  • Spring semester (starting in February and ending in May).

Mondays are off.

Year 1 & 2 Courses

Fall semester

  • Content Creation, Management & Promotion
  • Strategic Communications
  • Digital Strategies & Web Development
  • Project Management
  • Market Research & Consumer Behavior
  • Strategic Marketing & Branding

Spring semester

  • Corporate Social Responsibility & Sustainability
  • Digital Communications & Social Media
  • Cross Channel Marketing & Strategy
  • Web Analytics & Optimization OR Customer Experience Management

Additional requirements

  • Business games
Online Application Download Program Flyer Download Course Catalog

What to do after the Master of Science in Digital Marketing?

  • A Digital Communication Project Manager oversees online communication strategies, managing content, social media, and digital campaigns. They ensure brand consistency, optimize engagement, and drive successful project execution across digital platforms.

  • An SEO Manager develops and implements strategies to improve a website’s search engine rankings and organic traffic. They analyze data, optimize content, and manage technical SEO to enhance online visibility and performance.

  • An SMO (Social Media Optimization) Consultant enhances a brand’s online presence by optimizing social media strategies and engagement. They analyze trends, create content strategies, and improve visibility across social platforms to drive traffic and growth.

     

     

  • An E-commerce Director oversees the strategy, operations, and growth of a company’s online sales channels. They manage digital marketing, user experience, and logistics to drive revenue and enhance customer satisfaction.

  • A Brand Content Manager develops and oversees content strategies to strengthen brand identity and engagement across various platforms. They create and manage high-quality, consistent content that aligns with the brand’s voice, values, and marketing goals.

  • A Traffic Manager optimizes digital advertising campaigns by managing online traffic acquisition through SEO, SEA, and social media. They analyze performance data, adjust strategies, and ensure maximum visibility and conversion rates.

Contact us

The 2025 – 2026 Academic Calendar

    • Sept 2-3: New Student Orientation
    • Sept 4-5: Visiting Student Orientation (Boat Trip on Sept 5)
    • Sept 11: Returning Student Welcome Event (15h30-17h30)
    • Sept 9: Fall Classes Begin
    • Sept 15: Add/Drop Deadline (BBA & Visiting Students Only)
    • Oct 13: Students must be available for makeup classes
    • Oct 16: IGENSIA New Student Integration Day (no classes)
    • Oct 18: Students must be available for makeup classes
    • Oct 27: Withdrawal Deadline (BBA & Visiting Students Only)
    • Oct 28-30: ABC Business Games (no classes)
    • Nov 1: All Saints Day
    • Nov 11: Veteran’s Day (Armistice Day)
    • Nov 17: Students must be available for makeup classes
    • Nov 20: PPA Information Session (Final Semester Students ONLY – All Programs)
    • Nov 25: HOPEN for 1st-Year Students (no classes)
    • Nov 29: Students must be available for makeup classes
    • Dec 2: IGENSIA Journée Entreprise (no classes) – Provisional
    • Dec 12: End of Fall Semester
    • Dec 15-21: PPA Exam Period (Final Semester Students ONLY – All Programs)

    • Jan 1: New Year’s Day
    • Jan 8: Winter Classes Begin
    • Jan 19-23: Winter Luxury School
    • Jan 23: End of Winter Session

    • Feb 2-3: New Student Orientation
    • Feb 3-4: Visiting Student Orientation (Boat Trip on Feb 4)
    • Feb 5: Spring Classes Begin; Feb 9: Company Case Launch
    • Feb 12: Returning Student Welcome Event (15h30-17h30)
    • Feb 12: Company Case Meetings (no classes)
    • Feb 13: Add/Drop Deadline (BBA & Visiting Students Only)
    • Feb 28: Students must be available for makeup classes
    • Mar 2: Students must be available for makeup classes
    • Mar 23-27: Spring Break (no classes)
    • Mar 30-31: Company Case Rehearsals (no classes)
    • Apr 3: Withdrawal Deadline (BBA & Visiting Students Only)
    • Apr 6: Easter Day (no classes)
    • Apr 9: Company Case Final (no classes); Apr 16: Company Case Awards
    • Apr 23: PPA Information Session (Final Semester Students ONLY – All Programs)
    • Apr 20 & 25: Students must be available for makeup classes
    • May 1: Labor Day (no classes); May 8: Victory Day (no classes)
    • May 13: End of Spring Semester
    • May 14-15: Ascension (no classes)
    • May 13-19: PPA Exam Period (Final Semester Students ONLY – All Programs)

    • May 25: Pentecost
    • May 29: Summer Session 1 Orientation
    • June 1-6: MBA Seminar
    • June 1: Summer Session 1 Begins
    • June 5: Summer Session 2 Orientation
    • June 8: Summer Session 2 Begins
    • July 3: End of Summer Session 1
    • July 10: End of Summer Session 2

Career Booster Program

ABC can help you get started on your career

  • Create your resume
  • Prepare for interviews
  • Develop your Linkedin profil
  • Search for job opportunities
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Partnered with:
Partner university

Partner universities in 40 countries

Emory University, founded in 1836, is a top-tier private research university in Atlanta, Georgia. Its Goizueta Business School is AACSB-accredited, reflecting global standards of excellence in business education and the university’s selective, high-caliber academic reputation.

LIM College, founded in 1939, is a private institution in New York City specializing in the business of fashion and lifestyle. Its business programs are accredited by ACBSP, reflecting a commitment to teaching excellence and industry-relevant education.

Hanyang University, founded in 1939, is a top private research university in South Korea. Its business schools—HUBS in Seoul and the College of Business and Economics at ERICA—are AACSB-accredited, reflecting global standards of excellence in business education.

Chung-Ang University, founded in 1918, is a leading private research university in Seoul, South Korea. Its College of Business and Economics is AACSB-accredited, reflecting global standards of excellence in business education.

Rochester Institute of Technology (RIT), founded in 1829, is a private research university in Rochester, New York. Its Saunders College of Business is AACSB-accredited, reflecting global standards of excellence in business education.

CBS International Business School, founded in 1993, is a private German university specializing in business education. With campuses across several cities, it offers programs in German and English. CBS holds IACBE accreditation, emphasizing its commitment to high-quality, practice-oriented business education.

IULM University, founded in 1968 in Milan, is a private institution specializing in communication, languages, tourism, and creative industries. While not AACSB, EQUIS, or AMBA accredited, it is recognized by the Italian Ministry of Education for its focus on applied learning and industry engagement.

Kozminski University, founded in 1993 in Warsaw, is a leading private business school in Central Europe. It holds the “Triple Crown” accreditation (AACSB, EQUIS, AMBA), a distinction earned by less than 1% of business schools globally, reflecting its commitment to excellence in business education.

University of Wollongong (UOW), founded in 1975, is a leading Australian public research university. Its Faculty of Business and Law, including the Sydney Business School, is AACSB-accredited, reflecting global standards of excellence in business education.

University of South Carolina, founded in 1801, is a leading public research university in Columbia, SC. Its Darla Moore School of Business is AACSB-accredited in both business and accounting, and is renowned for its top-ranked international business programs and global partnerships.

Emory University Logo
LIM College
Hanyang University
Chung Ang University
Rochester University
CBS International Business School
IULM University
Kozminski University
Wollong University
University of South Carolina

Admission process

Would you like to join us? Find out more about our admission process:

  • Application and confirmation of submission

    You can directly apply on our website; you’ll receive confirmation once your application is received in under 3 business days. You can review and update your application at any time.

    Application deadlines for non-EU students:

    • Fall: 1st of July
    • Spring: Mid-November
    • Summer: 1st of April

    Apply

  • Application review

    We’ll evaluate your submitted documents.

  • Pre-admission meeting

    A quick interview via Teams or phone to answer any questions.

  • Admission interview

    The interview is a conversation in English to assess your fit for the program.

  • Admission decision

    You’ll be notified of the final decision.

  • Application and confirmation of submission

    You can directly apply on our website; you’ll receive confirmation once your application is received in under 3 business days. You can review and update your application at any time.

    Application deadlines for non-EU students:

    • Fall: 1st of July
    • Spring: Mid-November
    • Summer: 1st of April

    Apply

  • Application review

    We’ll evaluate your submitted documents.

  • Pre-admission meeting

    A quick interview via Teams or phone to answer any questions.

  • Admission interview

    The interview is a conversation in English to assess your fit for the program.

  • Admission decision

    You’ll be notified of the final decision.

is professionalism a soft skill
How to apply to ABC Paris?
How to apply to ABC Paris?

How to apply?

The admission process is an important step. It aims to ensure that you can fit in with our programs.

To validate your application, you are required to attach:
  • The completed application form
  • A copy of your passport or ID card
  • An official copy of your high school transcripts
  • An official copy of your high school diploma
  • A cover letter
  • TOEFL score (or equivalent standardized test: IELTS, TOEIC, ITEP, Cambridge, etc) and all documents justifying their English level
  • A recommendation letter from a professor or academic advisor(optional)
Online Application Documentation

Open days 2025-2026

There is no events coming in the next days. Stay tuned!

Other programs

Any questions about the Master of Science in Digital Marketing program?

  • American Business College Paris’ Master of Science in Digital Marketing is offered in Paris.

  • The Master of Science in Digital Marketing program is designed for recent graduates with a three- or four-year bachelor’s degree who are eager to expand their expertise. With three specializations, this program offers a dynamic learning experience tailored to those looking to enhance their skills and advance their careers.

    MSc candidates can join the program either in the first year or directly in the second, depending on their profile.

    1st Year Entry – MSc  Prep Year

    Open to students who have completed an undergraduate degree, including a three-year bachelor’s degree.

    2nd Year Entry – MSc  Final Year

    Open to students who have a four-year undergraduate degree in a business-related field.

  • Admission requirements for year 1 entry
    The minimum academic requirements for admission include:

    • A three-year undergraduate degree
      • United States (GPA): 2.7 on a 4.0 scale
      • French University Degree: Mention assez bien, 12/20
      • Indian University Degree: 70%
    • If your country’s qualification is not listed above, please contact us.

    Admission requirements for year 2 entry
    The minimum academic requirements for admission include:

    • A four-year undergraduate degree in a business-related field
      • United States (GPA): 3.0 on a 4.0 scale
      • French University Degree: Mention bien, 14/20
      • Indian University Degree: 80%
    • If your country’s qualification is not listed above, please contact us.

  • 2 years

  • 2027 Tuition fees

    Access information related to tuition fees for the 2026 academic year on the Finance studies / Tuition page.

  • Admission Procedure for the Master of Science in Digital Marketing’s Degree:

    • You can directly apply on our website.
    • Our admissions department will contact you within 48 hours after receiving your application.
    • Please note: No incomplete file will be accepted.

    Admissions are based on applications, then on tests.

  • The communication departments are positioned at the heart of political and business challenges and decisions. To better meet the full range of communication and image needs, services are being strengthened in nearly all directions.

    Changes in consumption habits, the need for sharing information, opinions, and emotions, as well as the evolution of information and communication tools, have given rise to new economic models and challenged the professional framework of the Image & Communication Project Director.

    While traditional communication still plays a role within organizations, the communication sector has significantly evolved with the digital format. This includes the professionalization of much more informed target audiences, changes in consumption habits, accessibility tools such as mobile devices, the proliferation of messages, channels, and media, easier access to data, and broader information sharing.

    Many of the skills required to ensure this essential component of a company’s “communication” activities remain relevant: the ability to analyze trends and weak signals in the socio-economic and competitive environment, define the outlines of an action plan, manage a budget, and lead a team.

  • Certifying assessments in the form of:

    Present a business case (real or fictional) to a professional jury, including:

    • Strategic and budgetary recommendations
    • Processes for effective communication and action adjustments
    • Resource planning and team management
    • Communication formats and measurable outcomes
    • An internal communication plan
    • Budgeting and KPI tracking

  • Refer to the RNCP Sheet

  • American Business College Paris relies on IGENSIA Adapt, the IGENSIA Education Groupe’s disability program, to help accommodate students with disabilities. Accommodations are studied on a case-by-case basis. The campus is accessible to people with disabilities.

    Contact
    IGENSIA Adapt
    adapt@igensia.com

  • Public Disclosure of Students Achievements

  • American Business College Paris offers you the opportunity to become totally bilingual thanks to a curriculum 100% in English, study semesters and internships abroad (over 90 partner universities).

    These linguistic skills are precious on the job market and make it possible for our graduates to imagine a career abroad.

    In our current world, where international exchanges have become the norm, your profile will attract many recruiters who want to extend or confirm their presence in other countries.

     

  • A Truly Global Network

    American Business College Paris benefits from a partnership with multiple universities.

  • Applicants living abroad can apply to the American Business College Paris.

    For more informations, contact us.