Master of Science in Digital Marketing Paris

Home Our education progra… Our Master degrees Master of Science in Digital Marketing
    • Accreditation and certification
    • IACBE in the United States
    • RNCP at level 7 in France
    • Duration
    • 2 years (4 semesters + 6 months end-of-study internship)
    • Admissions
    • Accessible with a 3-year degree
    • Accessible with a BBA
    • Accessible with a 4y business degree (120 US credits or 240 ECTS)
    • International
    • Semesters of study and internships abroad
    • Curriculum 100% in English
    • Start Date
    • Fall semester: September
    • Spring semester: February
    • Application deadline
    • July for the fall semester
    • November for the spring semester
    • Flexible schedule
    • No classes on monday

What is the Master of Science in Digital Marketing (MSi Digital Marketing)

The MSi Digital Marketing program is tailored to enable students to drive digital strategies that drive engagement and conversion. It provides specific tactics using precise data enhancing the results of a digital campaign.

The MSi Digital Marketing offers classes in content creation, web analytics, and corporate social responsibility & sustainability which are important assets nowadays.

Digital Marketing ABC Paris Master of Science

Recognitions

The Master of Science in Digital Marketing of the American Business College is a 2 years degree accredited both in the US and in France.

Dual Recognition

  • The MSi Digital Marketing program has been accredited by the IACBE (International Accreditation Council for Business Education), an accreditation organization in the US, since 2019.
  • The Master of Science in Digital Marketing of American Business College Paris is registered with RNCP 38938 by France Compétences under “Manager du Marketing et de la Relation Client” title, delivering a level 7 diploma (master’s degree equivalent), decision dated 26/04/2024.
    The title is also accessible by the Validation of Acquired Experience (VAE).
Link to RNCP

Our program’s numerous advantages

  • Accredited

    in the United States and France

  • Sought out by companies

    across the globe

  • A flexible schedule

    based on the American education system

  • Curriculum taught in English

    so students can become bilingual

  • Studies abroad

    study abroad opportunities, 95 partner universities around the world

  • Enrollment flexibility

    with two start dates per year (January and September)

Targeted skills

  • Block 1:

    Developing an image and communication strategy

    • Strategic Communications: Regular consultation of trends and the evolving communication landscape
    • Cross Channel Marketing & Strategy: Keeping up with cross-channel trends
    • CRM & Marketing from 1.0 to 4.0: Engaging with influencers and key stakeholders in marketing
    • Strategic Communications: Aligning communication strategies with business strategy
    • Corporate Social Responsibility & Sustainability: Building a sustainable communication strategy through CSR
    • Content Creation, Management & Promotion: Benchmarking communication content
    • Strategic Marketing & Branding: Strategic positioning and communication image
    • Project Management: Defining and defending project budgets and ROI for communication strategies
  • Block 2:

    Managing the deployment of an image and communication strategy

    • Project Management: Leadership and team management for deploying communication strategies
    • Adjusting project plans and optimizing outcomes in real time
    • Content Creation, Management & Promotion: Brainstorming and action plan generation for content strategies
    • Strategic Communications: Setting communication tools and guidelines
    • Ensuring that communication messages are aligned with the overall strategy
  • Block 3:

    Designing, organizing, and optimizing a digital strategy

    • Web Analytics & Optimization: KPI measurement and digital performance analysis
    • Measuring the performance of a digital strategy
    • Suggesting corrective measures based on KPIs
    • Digital Communications & Social Media: Creating and leading a differentiated digital strategy
    • Website & Mobile App Development: Innovation in digital and social media communication
    • Project Management: Determining the technical and human resources for digital project execution
  • Block 4:

    Managing communication professionals

    • Content Creation, Management & Promotion: Engaging team members in creative content brainstorming
    • Project Management: Organizing, coordinating, and supervising the team’s communication tasks to control and manage the deployment of projects
    • Assembling the internal/external team in relation to the skills and budget needs
    • Identifying indicators to assess management effectiveness
    • Drawing up a roadmap for each member of the team to track deliverables
  • Block 5:

    Representing (speaking on behalf of) the company

    • Digital Communications & Social Media: Maintaining the company’s image across digital platforms
    • Strategic Communications: Optimizing public speaking engagements to maintain brand image
    • Managing communication during crises and institutional messaging
    • Training teams on public and institutional speaking
    • Web Analytics & Optimization: Analyzing the impact of communication on digital channels
  • Block 6:

    Developing effective internal communications

    • Strategic Communications: Improving internal communication in line with the company’s strategy
    • Organizing internal events for internal team building and morale
    • Developing communication tools to facilitate new employee integration
    • Digital Communications & Social Media: Selecting digital channels for internal communication
    • Website & Mobile App Development: Organizing an effective system to optimize the circulation of information
    • Project Management: Setting up performance indicators to evaluate internal communication
    • Developing HR tools to facilitate the integration of employees
  • Block 7:

    Managing a communication budget

    • Strategic Communications: Setting up reporting tools to track project performance
    • Project Management: Managing and justifying communication budgets
    • Identifying and tracking KPIs for budget efficiency
    • Identifying and correcting deviations in communication budgets
    • Reporting and analyzing communication budget outcomes

Master of Science in Digital Marketing program

The Master of Science in Digital Marketing of American Business College, Paris provides students with advanced expertise in this dynamic and fast-changing field.

The scholar year is divided into 2 semesters:

  • Fall semester (starting in September and ending in December).
  • Spring semester (starting in February and ending in May).

Mondays are off.

Year 1 & 2 Courses

Fall semester

  • Content Creation, Management & Promotion
  • Strategic Communications
  • Digital Strategies & Web Development
  • Project Management
  • Market Research & Consumer Behavior
  • Strategic Marketing & Branding

Spring semester

  • Corporate Social Responsibility & Sustainability
  • Digital Communications & Social Media
  • Cross Channel Marketing & Strategy
  • Web Analytics & Optimization OR Customer Experience Management

Additional requirements

  • Business games
Online Application Download Program Flyer Download Course Catalog

What to do after the Master of Science in Digital Marketing?

  • A Digital Communication Project Manager oversees online communication strategies, managing content, social media, and digital campaigns. They ensure brand consistency, optimize engagement, and drive successful project execution across digital platforms.

  • An SEO Manager develops and implements strategies to improve a website’s search engine rankings and organic traffic. They analyze data, optimize content, and manage technical SEO to enhance online visibility and performance.

  • An SMO (Social Media Optimization) Consultant enhances a brand’s online presence by optimizing social media strategies and engagement. They analyze trends, create content strategies, and improve visibility across social platforms to drive traffic and growth.

     

     

  • An E-commerce Director oversees the strategy, operations, and growth of a company’s online sales channels. They manage digital marketing, user experience, and logistics to drive revenue and enhance customer satisfaction.

  • A Brand Content Manager develops and oversees content strategies to strengthen brand identity and engagement across various platforms. They create and manage high-quality, consistent content that aligns with the brand’s voice, values, and marketing goals.

  • A Traffic Manager optimizes digital advertising campaigns by managing online traffic acquisition through SEO, SEA, and social media. They analyze performance data, adjust strategies, and ensure maximum visibility and conversion rates.

Contact us

The 2025 – 2026 Academic Calendar

    • Sept 2-3: New Student Orientation
    • Sept 4-5: Visiting Student Orientation (Boat Trip on Sept 5)
    • Sept 11: Returning Student Welcome Event (15h30-17h30)
    • Sept 9: Fall Classes Begin
    • Sept 15: Add/Drop Deadline (BBA & Visiting Students Only)
    • Oct 13: Students must be available for makeup classes
    • Oct 16: IGENSIA New Student Integration Day (no classes)
    • Oct 18: Students must be available for makeup classes
    • Oct 27: Withdrawal Deadline (BBA & Visiting Students Only)
    • Oct 28-30: ABC Business Games (no classes)
    • Nov 1: All Saints Day
    • Nov 11: Veteran’s Day (Armistice Day)
    • Nov 17: Students must be available for makeup classes
    • Nov 20: PPA Information Session (Final Semester Students ONLY – All Programs)
    • Nov 25: HOPEN for 1st-Year Students (no classes)
    • Nov 29: Students must be available for makeup classes
    • Dec 2: IGENSIA Journée Entreprise (no classes) – Provisional
    • Dec 12: End of Fall Semester
    • Dec 15-21: PPA Exam Period (Final Semester Students ONLY – All Programs)

    • Jan 1: New Year’s Day
    • Jan 8: Winter Classes Begin
    • Jan 19-23: Winter Luxury School
    • Jan 23: End of Winter Session

    • Feb 2-3: New Student Orientation
    • Feb 3-4: Visiting Student Orientation (Boat Trip on Feb 4)
    • Feb 5: Spring Classes Begin; Feb 9: Company Case Launch
    • Feb 12: Returning Student Welcome Event (15h30-17h30)
    • Feb 12: Company Case Meetings (no classes)
    • Feb 13: Add/Drop Deadline (BBA & Visiting Students Only)
    • Feb 28: Students must be available for makeup classes
    • Mar 2: Students must be available for makeup classes
    • Mar 23-27: Spring Break (no classes)
    • Mar 30-31: Company Case Rehearsals (no classes)
    • Apr 3: Withdrawal Deadline (BBA & Visiting Students Only)
    • Apr 6: Easter Day (no classes)
    • Apr 9: Company Case Final (no classes); Apr 16: Company Case Awards
    • Apr 23: PPA Information Session (Final Semester Students ONLY – All Programs)
    • Apr 20 & 25: Students must be available for makeup classes
    • May 1: Labor Day (no classes); May 8: Victory Day (no classes)
    • May 13: End of Spring Semester
    • May 14-15: Ascension (no classes)
    • May 13-19: PPA Exam Period (Final Semester Students ONLY – All Programs)

    • May 25: Pentecost
    • May 29: Summer Session 1 Orientation
    • June 1-6: MBA Seminar
    • June 1: Summer Session 1 Begins
    • June 5: Summer Session 2 Orientation
    • June 8: Summer Session 2 Begins
    • July 3: End of Summer Session 1
    • July 10: End of Summer Session 2

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  • Prepare for interviews
  • Develop your Linkedin profil
  • Search for job opportunities
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Partnered with:
Partner university

Partner universities in 40 countries

Emory University, founded in 1836, is a top-tier private research university in Atlanta, Georgia. Its Goizueta Business School is AACSB-accredited, reflecting global standards of excellence in business education and the university’s selective, high-caliber academic reputation.

LIM College, founded in 1939, is a private institution in New York City specializing in the business of fashion and lifestyle. Its business programs are accredited by ACBSP, reflecting a commitment to teaching excellence and industry-relevant education.

Hanyang University, founded in 1939, is a top private research university in South Korea. Its business schools—HUBS in Seoul and the College of Business and Economics at ERICA—are AACSB-accredited, reflecting global standards of excellence in business education.

Chung-Ang University, founded in 1918, is a leading private research university in Seoul, South Korea. Its College of Business and Economics is AACSB-accredited, reflecting global standards of excellence in business education.

Rochester Institute of Technology (RIT), founded in 1829, is a private research university in Rochester, New York. Its Saunders College of Business is AACSB-accredited, reflecting global standards of excellence in business education.

CBS International Business School, founded in 1993, is a private German university specializing in business education. With campuses across several cities, it offers programs in German and English. CBS holds IACBE accreditation, emphasizing its commitment to high-quality, practice-oriented business education.

IULM University, founded in 1968 in Milan, is a private institution specializing in communication, languages, tourism, and creative industries. While not AACSB, EQUIS, or AMBA accredited, it is recognized by the Italian Ministry of Education for its focus on applied learning and industry engagement.

Kozminski University, founded in 1993 in Warsaw, is a leading private business school in Central Europe. It holds the “Triple Crown” accreditation (AACSB, EQUIS, AMBA), a distinction earned by less than 1% of business schools globally, reflecting its commitment to excellence in business education.

University of Wollongong (UOW), founded in 1975, is a leading Australian public research university. Its Faculty of Business and Law, including the Sydney Business School, is AACSB-accredited, reflecting global standards of excellence in business education.

University of South Carolina, founded in 1801, is a leading public research university in Columbia, SC. Its Darla Moore School of Business is AACSB-accredited in both business and accounting, and is renowned for its top-ranked international business programs and global partnerships.

Emory University Logo
LIM College
Hanyang University
Chung Ang University
Rochester University
CBS International Business School
IULM University
Kozminski University
Wollong University
University of South Carolina

Admission process

Would you like to join us? Find out more about our admission process:

  • Application and confirmation of submission

    You can directly apply on our website; you’ll receive confirmation once your application is received in under 3 business days. You can review and update your application at any time.

    Application deadlines for non-EU students:

    • Fall: 1st of July
    • Spring: Mid-November
    • Summer: 1st of April

    Apply

  • Application review

    We’ll evaluate your submitted documents.

  • Pre-admission meeting

    A quick interview via Teams or phone to answer any questions.

  • Admission interview

    The interview is a conversation in English to assess your fit for the program.

  • Admission decision

    You’ll be notified of the final decision.

  • Application and confirmation of submission

    You can directly apply on our website; you’ll receive confirmation once your application is received in under 3 business days. You can review and update your application at any time.

    Application deadlines for non-EU students:

    • Fall: 1st of July
    • Spring: Mid-November
    • Summer: 1st of April

    Apply

  • Application review

    We’ll evaluate your submitted documents.

  • Pre-admission meeting

    A quick interview via Teams or phone to answer any questions.

  • Admission interview

    The interview is a conversation in English to assess your fit for the program.

  • Admission decision

    You’ll be notified of the final decision.

is professionalism a soft skill
How to apply to ABC Paris?
How to apply to ABC Paris?

How to apply?

The admission process is an important step. It aims to ensure that you can fit in with our programs.

To validate your application, you are required to attach:
  • The completed application form
  • A copy of your passport or ID card
  • An official copy of your high school transcripts
  • An official copy of your high school diploma
  • A cover letter
  • TOEFL score (or equivalent standardized test: IELTS, TOEIC, ITEP, Cambridge, etc) and all documents justifying their English level
  • A recommendation letter from a professor or academic advisor(optional)
Online Application Documentation

Open days 2025-2026

Other programs

Any questions about the Master of Science in Digital Marketing program?

  • American Business College Paris’ Master of Science in Digital Marketing is offered in Paris.

  • The Master of Science in Digital Marketing program is designed for recent graduates with a three- or four-year bachelor’s degree who are eager to expand their expertise. With three specializations, this program offers a dynamic learning experience tailored to those looking to enhance their skills and advance their careers.

    MSc candidates can join the program either in the first year or directly in the second, depending on their profile.

    1st Year Entry – MSc  Prep Year

    Open to students who have completed an undergraduate degree, including a three-year European bachelor’s degree.

    2nd Year Entry – MSc  Final Year

    Open to students who have a four-year undergraduate degree in a business-related field.

  • Admission requirements for year 1 entry
    The minimum academic requirements for admission include:

    • A three-year undergraduate degree
      • United States (GPA): 2.7 on a 4.0 scale
      • French University Degree: Mention assez bien, 12/20
      • Indian University Degree: 70%
    • If your country’s qualification is not listed above, please contact us.

    Admission requirements for year 2 entry
    The minimum academic requirements for admission include:

    • A four-year undergraduate degree in a business-related field
      • United States (GPA): 3.0 on a 4.0 scale
      • French University Degree: Mention bien, 14/20
      • Indian University Degree: 80%
    • If your country’s qualification is not listed above, please contact us.

  • 2 years

  • 2025 Tuition fees

    Tuition fees:

    International Students:

    • Administrative registration fee (included) € 320
    • 1st year: € 11 100
    • 2nd year: € 13 750

    European students:

    • Administrative registration fee (included) € 320
    • 1st year: € 10 100
    • 2nd year: € 12 750

    Possible additional costs: 

    • Tax – Student Life Contribution: €90
    • Textbooks: approximately €300/semester
    • Outgoing study abroad costs: €1,200/semester

    Study Abroad

    • Tuition fees per semester: €5,195

    Financing Solutions:

    • Paid internships: all internships in France longer than two months are required to be paid by law.
    • Part-time work during the year: all international students who hold a residence permit are entitled to work up to 20 hours per week.
    • Student loan: American Business College Paris is part of the IGENSIA Education Group, which has negotiated preferential rates with banks such as BNP Paribas, Caisse d’Epargne and Société Générale.

    2026 Tuition fees

    Access information related to tuition fees for the 2026 academic year on the Finance studies / Tuition page.

  • Admission Procedure for the Master of Science in Digital Marketing’s Degree:

    • You can directly apply on our website.
    • Our admissions department will contact you within 48 hours after receiving your application.
    • Please note: No incomplete file will be accepted.

    Admissions are based on applications, then on tests.

  • The communication departments are positioned at the heart of political and business challenges and decisions. To better meet the full range of communication and image needs, services are being strengthened in nearly all directions.

    Changes in consumption habits, the need for sharing information, opinions, and emotions, as well as the evolution of information and communication tools, have given rise to new economic models and challenged the professional framework of the Image & Communication Project Director.

    While traditional communication still plays a role within organizations, the communication sector has significantly evolved with the digital format. This includes the professionalization of much more informed target audiences, changes in consumption habits, accessibility tools such as mobile devices, the proliferation of messages, channels, and media, easier access to data, and broader information sharing.

    Many of the skills required to ensure this essential component of a company’s “communication” activities remain relevant: the ability to analyze trends and weak signals in the socio-economic and competitive environment, define the outlines of an action plan, manage a budget, and lead a team.

  • Certifying assessments in the form of:

    Present a business case (real or fictional) to a professional jury, including:

    • Strategic and budgetary recommendations
    • Processes for effective communication and action adjustments
    • Resource planning and team management
    • Communication formats and measurable outcomes
    • An internal communication plan
    • Budgeting and KPI tracking

  • Refer to the RNCP Sheet

  • American Business College Paris relies on Hand’IGS, the IGENSIA Education Groupe’s disability program, to help accommodate students with disabilities. Accommodations are studied on a case-by-case basis. The campus is accessible to people with disabilities.

    Contact
    PARIS – Aude MEYNEN
    ☎ 04 51 42 10 97
    ameynen@igensia.com

  • Public Disclosure of Students Achievements

  • American Business College Paris offers you the opportunity to become totally bilingual thanks to a curriculum 100% in English, study semesters and internships abroad (over 90 partner universities).

    These linguistic skills are precious on the job market and make it possible for our graduates to imagine a career abroad.

    In our current world, where international exchanges have become the norm, your profile will attract many recruiters who want to extend or confirm their presence in other countries.

     

  • A Truly Global Network

    American Business College Paris benefits from a partnership with multiple universities.

  • Applicants living abroad can apply to the American Business College Paris.

    For more informations, contact us.