Graduate Certificate Program
This program is designed for professionals seeking to build or enhance their marketing expertise with practical, industry-relevant skills.
This program is designed for professionals seeking to build or enhance their marketing expertise with practical, industry-relevant skills.
Who is the program for ?
Whether you’re transitioning into marketing, refreshing your knowledge, or aiming to stay ahead of emerging trends, the certificate provides a strong foundation in branding, digital and social media marketing, consumer insights, and integrated marketing communications.
ABC Graduate Certificate in Strategic Marketing
The program emphasizes strategic thinking, market research, and cross-channel marketing tactics to support effective business decision-making in today’s fast-paced, data-driven environment.
Students who have completed the Graduate Certificate in Strategic Marketing and wish to continue their studies may transition into a Master of Science program by choosing one of two specialization tracks: Digital Marketing or Luxury Brand Management. To earn the master’s degree, students are required to complete additional coursework* and a six-month internship. Upon completion, they will hold both the Graduate Certificate and their chosen Master of Science. Applicants with a strong academic record in the certificate program will be given priority in the admissions process**.
-
* Curriculum
- COMP 531: Digital Strategies & Web Development – Fall Semester
- MGMT 550: Project Management – Fall Semester
- MKTG 543: Market Research & Consumer Behavior – Fall Semester
- COMM 571: Cross Channel Marketing & Strategy – Spring Semester
- MGMT 547: Customer Experience Management – Spring Semester
-
** Admissions criteria
- Four-Year Bachelor’s Degree from an accredited institution (in any field)
- Transcripts demonstrating a satisfactory academic record (minimum GPA: 2.7/4.0)
- Statement of Purpose outlining the applicant’s goals and motivation
- English Language Proficiency (for non-native speakers): e.g. IELTS score of 6.5 or higher
ABC Paris’ accreditations
Our accreditations
8 reasons to choose ABC Paris
Our school’s strengths