Master of Science in Luxury Paris
What is the Master of Science in Luxury Brand Management?
The Master of Science program at American Business College Paris is open to students holding a Bac+3 or Bac+4. It can be completed in one or two years.
We offer a specialized focus in Luxury Brand Management, providing students with expertise in fields like customer-oriented marketing strategies, branding, sustainability and project management within the luxury industry.
Recognitions
The Master of Science programs at American Business College Paris are accessible after a 3 or 4-year degree and take two years to complete.
They are intended for all those who wish to work in research and development.
Dual Recognition
- Since 2019, the program has been accredited by the IACBE (International Accreditation Council for Business Education), an accreditation organization located in Olathe, Kansas (USA).
- Certified title ICD “Manager du marketing et de la relation client“, registered with RNCP n° 38938 at level 7 (EU) (former level I) – NSF codes 310, 312, by registration decision of France Compétences dated April 26, 2024, eligible CPF.
The degree can also be obtained through the Validation of Acquired Experience (VAE) process.
Our program’s numerous advantages
Accredited
in the United States and France
Sought out by companies
across the globe
A flexible schedule
based on the American education system
Curriculum taught in English
so students can become bilingual
Studies abroad
study abroad opportunities, 95 partner universities around the world
Enrollment flexibility
with two start dates per year (January and September)
Targeted skills
Develop a customer-oriented marketing strategy
- Conduct strategic monitoring to assess market trends and customer behaviors
- Define customer segments using studies and data analysis
- Implement performance analysis tools to monitor and adjust marketing actions
- Create a client-centered marketing strategy aligned with the business model
- Develop an omnichannel marketing and sales action plan for customer acquisition and retentions
- Establish a customer-centric culture within the company to enhance satisfaction
Managing customer relations and sales development in an omnichannel context
- Design personalized omnichannel customer journeys for client experience
- Implement personalized relationship programs to boost customer loyalty
- Organize efficient processes for handling customer inquiries and disputes
- Optimize client relationship performance by implementing continuous improvement processes
- Identify new business opportunities and increase market share
- Develop and manage prospecting plans to acquire and convert leadsEstablish partnerships to expand sales channels
- Create tailored proposals for complex customer requests
- Negotiate with clients or prospects in both French and English to finalize sales
- Develop content marketing elements to foster customer engagement
Manage resources allocated to customer relations
- Oversee the implementation of the supply chain to enhance competitiveness
- Organize the sales department for effective client relationship management
- Lead sales and/or marketing teams to foster employee engagement
- Monitor team performance to maintain effectiveness
- Prepare and monitor budgets allocated to client relationship development
- Manage internal and external conflicts to ensure team cohesion
- Create dashboards to analyze team activities and client information for performance assessment
Deploy a digital marketing project to manage customer relations and marketing data
- Assess digital strategies to propose strategies enhancing client relations
- Develop specifications for CRM projects for data collection and sales operations
- Design action plans for the company’s online presence and customer journey
- Define content strategies, in French or English, to increase audience engagement within budget constraints
- Deploy digital communication tools to increase client touchpoints, ensuring accessibility and data protection compliance
- Optimize the website to improve customer journey fluidity and visibility
- Implement SEO and SEM techniques to enhance website visibility and support client acquisition strategies
- Oversee the collection and processing of client data
- Implement CRM projects to manage client interactions and generate new sales
- Curate and create content on social media to optimize the customer journey and communication strategies
- Propose impact measures for web marketing and social media strategies to evaluate effectiveness and recommend adjustment
Master of Science in Luxury Brand Management program
The program at American Business College Paris emphasizes a blend of individual assignments, group projects, and practical case studies, fostering dynamic intercultural interactions between students and faculty.
The curriculum comprises the following mandatory courses:
Year 1 & 2 Courses
Fall semester
- Digital Strategies & Web Development
- Sustainability in Luxury Business
- Intercultural Management & Negotiation
- Project Management
- Market Research & Consumer Behavior
- Branding & Marketing: Breaking the Rules in Luxury
Spring semester
- Luxury Merchandising Planning & Control
- Cross-Channel Marketing & Strategy
- Luxury Brand Development & Innovation
- Customer Experience Management
- Operations & Supply Chain Management
Additional requirements
- Business Games
What to do after the Master of Science in Luxury Brand Management?
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Customer Relations Manager
A Customer Relations Manager (CRM) ensures excellent communication between a company and its customers, handling inquiries, resolving issues, and enhancing customer satisfaction. They build strong relationships, improve service quality, and create a positive experience to increase customer loyalty and trust.
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Customer Success Manager
A Customer Success Manager (CSM) helps customers achieve their goals by providing support, guidance, and personalized solutions to maximize product or service value. They focus on customer retention, satisfaction, and long-term relationships to drive business growth and success.
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Customer Satisfaction and Quality Manager
A Customer Satisfaction and Quality Manager ensures high service standards by monitoring customer feedback, resolving issues, and implementing quality improvements. Their goal is to enhance customer experience, maintain product/service excellence, and drive long-term customer loyalty.
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CRM Manager / Project Manager
A CRM Manager / Project Manager plays a dual role by overseeing effective customer relationship management and coordinating projects that drive business success. They ensure smooth client communications, implement innovative solutions, and lead cross-functional teams to deliver high-quality results while enhancing customer satisfaction and operational efficiency.
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Customer Service Manager / Consumer Service Manager
A Customer Service Manager (CSM) / Consumer Service Manager leads customer support teams, ensuring fast and effective resolution of inquiries and issues. They focus on improving service quality, enhancing customer satisfaction, and building long-term brand loyalty.
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Customer Marketing Manager / Category Manager
A Customer Marketing Manager develops targeted marketing strategies to engage and retain customers, enhancing brand loyalty and customer experience. A Category Manager oversees product categories, analyzing trends and sales data to optimize pricing, promotions, and inventory for maximum profitability and customer satisfaction.
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Marketing Research and Customer Data Manager
A Marketing Research and Customer Data Manager analyzes customer insights, market trends, and data to drive strategic business decisions. They focus on improving customer experiences, optimizing marketing campaigns, and identifying growth opportunities through data-driven research.
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Business Analyst
A Business Analyst evaluates data, processes, and business needs to recommend solutions that improve efficiency and drive growth. They bridge the gap between stakeholders and technical teams, ensuring data-driven decision-making and successful project outcomes.
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Business Developer
A Business Developer identifies growth opportunities, builds strategic partnerships, and drives revenue through market expansion. They focus on networking, sales strategies, and relationship management to boost business success and long-term profitability.
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Sales Manager
A Sales Manager leads sales teams, develops strategies, and drives revenue growth by identifying opportunities and building strong customer relationships. They focus on meeting targets, optimizing sales processes, and ensuring customer satisfaction to maximize business success.
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Sales Engineer
A Sales Engineer combines technical expertise with sales skills to promote and sell complex products or services. They work closely with customers to understand their needs, provide tailored solutions, and ensure product performance meets client expectations.
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Market or Sector Manager
A Market or Sector Manager oversees specific market segments or industries, developing strategies to drive growth and maximize profitability. They analyze trends, customer needs, and competition to identify opportunities, ensuring tailored solutions and effective market positioning.
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Key Account Manager
A Key Account Manager is responsible for managing and nurturing relationships with the company’s most important clients. They focus on understanding client needs, delivering tailored solutions, and ensuring long-term partnerships to drive customer satisfaction and business growth.
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e-Marketing / e-Commerce Manager
An e-Marketing / e-Commerce Manager develops and implements digital marketing strategies to drive online sales and enhance brand visibility. They manage online platforms, analyze data, and optimize campaigns to improve customer engagement and achieve business objectives in the digital marketplace.
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Digital marketing / SEM / UX UI Design Project Manager
A Digital Marketing / SEM / UX UI Design Project Manager leads projects that combine digital marketing strategies, search engine marketing (SEM), and user experience (UX/UI) design. They coordinate teams to optimize online presence, drive traffic, and enhance user satisfaction, ensuring seamless integration of marketing and design for maximum results.
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Sales and Marketing Manager
A Sales and Marketing Manager develops and executes strategies to promote products, increase sales, and grow the customer base. They oversee both sales and marketing teams, ensuring alignment in efforts to boost brand visibility, drive revenue, and enhance customer engagement.
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Customer Marketing / Customer Relations / CRM Consultant
A Customer Marketing / Customer Relations / CRM Consultant helps businesses improve customer engagement by developing marketing strategies, managing customer relationships, and optimizing CRM systems. They provide expert advice to enhance customer experiences, increase retention, and drive business growth through data-driven solutions.
The 2025 – 2026 Academic Calendar
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2025 Fall semester
- Sept 2-3: New Student Orientation
- Sept 4-5: Visiting Student Orientation (Boat Trip on Sept 5)
- Sept 11: Returning Student Welcome Event (15h30-17h30)
- Sept 9: Fall Classes Begin
- Sept 15: Add/Drop Deadline (BBA & Visiting Students Only)
- Oct 13: Students must be available for makeup classes
- Oct 16: IGENSIA New Student Integration Day (no classes)
- Oct 18: Students must be available for makeup classes
- Oct 27: Withdrawal Deadline (BBA & Visiting Students Only)
- Oct 28-30: ABC Business Games (no classes)
- Nov 1: All Saints Day
- Nov 11: Veteran’s Day (Armistice Day)
- Nov 17: Students must be available for makeup classes
- Nov 20: PPA Information Session (Final Semester Students ONLY – All Programs)
- Nov 25: HOPEN for 1st-Year Students (no classes)
- Nov 29: Students must be available for makeup classes
- Dec 2: IGENSIA Journée Entreprise (no classes) – Provisional
- Dec 12: End of Fall Semester
- Dec 15-21: PPA Exam Period (Final Semester Students ONLY – All Programs)
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2026 Winter session
- Jan 1: New Year’s Day
- Jan 8: Winter Classes Begin
- Jan 19-23: Winter Luxury School
- Jan 23: End of Winter Session
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2026 Spring semester
- Feb 2-3: New Student Orientation
- Feb 3-4: Visiting Student Orientation (Boat Trip on Feb 4)
- Feb 5: Spring Classes Begin; Feb 9: Company Case Launch
- Feb 12: Returning Student Welcome Event (15h30-17h30)
- Feb 12: Company Case Meetings (no classes)
- Feb 13: Add/Drop Deadline (BBA & Visiting Students Only)
- Feb 28: Students must be available for makeup classes
- Mar 2: Students must be available for makeup classes
- Mar 23-27: Spring Break (no classes)
- Mar 30-31: Company Case Rehearsals (no classes)
- Apr 3: Withdrawal Deadline (BBA & Visiting Students Only)
- Apr 6: Easter Day (no classes)
- Apr 9: Company Case Final (no classes); Apr 16: Company Case Awards
- Apr 23: PPA Information Session (Final Semester Students ONLY – All Programs)
- Apr 20 & 25: Students must be available for makeup classes
- May 1: Labor Day (no classes); May 8: Victory Day (no classes)
- May 13: End of Spring Semester
- May 14-15: Ascension (no classes)
- May 13-19: PPA Exam Period (Final Semester Students ONLY – All Programs)
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2026 Summer session
- May 25: Pentecost
- May 29: Summer Session 1 Orientation
- June 1-6: MBA Seminar
- June 1: Summer Session 1 Begins
- June 5: Summer Session 2 Orientation
- June 8: Summer Session 2 Begins
- July 3: End of Summer Session 1
- July 10: End of Summer Session 2
Career Booster Program
ABC can help you get started on your career
- Create your resume
- Prepare for interviews
- Develop your Linkedin profil
- Search for job opportunities
Partner universities in 40 countries
Admission process
Would you like to join us? Find out more about our admission process:
1
Application and confirmation of submission
Application and confirmation of submission
You can directly apply on our website, you’ll receive a confirmation once your application is received under 48h.
By creating an account on the school website, you can create, review and update your application.
Application deadlines for non-EU students:
- Fall: 10th of July
- Spring: 10th of November
- Summer: 10th of March
2
Application review
Application review
We’ll evaluate your submitted documents.
3
Pre-admission meeting
Pre-admission meeting
A quick interview via Teams or phone to answer any questions.
4
Admission interview
Admission interview
The interview is a conversation in English to assess your fit for the program.
5
Admission decision
Admission decision
You’ll be notified of the final decision.
Application and confirmation of submission
You can directly apply on our website, you’ll receive a confirmation once your application is received under 48h.
By creating an account on the school website, you can create, review and update your application.
Application deadlines for non-EU students:
- Fall: 10th of July
- Spring: 10th of November
- Summer: 10th of March
Application review
We’ll evaluate your submitted documents.
Pre-admission meeting
A quick interview via Teams or phone to answer any questions.
Admission interview
The interview is a conversation in English to assess your fit for the program.
Admission decision
You’ll be notified of the final decision.
How to apply?
Kick-off your educational journey! The admission process is an important step that ABC has thought out down to the smallest detail. Wherever you are in the country, the objective is to enable you to put together an application file without wasting time or unnecessary formalities (photocopies, postage, etc.), in order to take advantage of work-study offers as soon as possible with our partner companies.
- The completed application form
- A copy of your passport or ID card
- An official copy of your transcripts issued within the last 12 months
- An official copy of your high school diploma
- A motivational letter
- TOEFL score (or equivalent standardized test: IELTS, TOEIC, ITEP, Cambridge, etc) and all documents justifying their English level
- A recommendation letter from a professor or academic advisor
Open days 2025-2026
Other formations
Any questions about the Master of Science in Luxury Brand Management program?
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Where can I attend the courses?
American Business College Paris’ Master of Science in Luxury Brand Management is offered in Paris
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What are the prerequisites for admission to the program?
The Master of Science in Luxury Brand Management program is designed for recent graduates with a three- or four-year bachelor’s degree who are eager to expand their expertise. With three specializations, this program offers a dynamic learning experience tailored to those looking to enhance their skills and advance their careers.
MSc candidates can join the program either in the first year or directly in the second, depending on their profile.
- 1st Year Entry – MSc Prep Year
Open to students who have completed an undergraduate degree; including a three-year European bachelor’s degree. - 2nd Year Entry – MSc Final Year
Open to students who have a four-year undergraduate degree in a business-related field.
- 1st Year Entry – MSc Prep Year
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What are the academic requirements for the program?
Admission requirements for year 1 entry
The minimum academic requirements for admission include:- A three-year undergraduate degree
- United States (GPA): 2.7 on a 4.0 scale
- French University Degree: Mention assez bien, 12/20
- Indian University Degree: 70%
- If your country’s qualification is not listed above, please contact us.
Admission requirements for year 2 entry
The minimum academic requirements for admission include:- A four-year undergraduate degree in a business-related field
- United States (GPA): 3.0 on a 4.0 scale
- French University Degree: Mention bien, 14/20
- Indian University Degree: 80%
- If your country’s qualification is not listed above, please contact us.
- A three-year undergraduate degree
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How long does the program last?
2 years
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What are the program fees and financing options?
2025 Tuition fees
Tuition fees:
- International Students
- Administrative registration fee (included) € 320
- 1st year: € 11 100
- 2nd year: € 15 750
- European Students
- Administrative registration fee (included) € 320
- 1st year: € 10 100
- 2nd year: € 14 750
Possible additional costs:
- Tax – Student Life Contribution: €90
- Textbooks: approximately €300/semester
- Outgoing study abroad costs: €1,200/semester
Study Abroad
- Tuition fees per semester: €5,195
Financing Solutions:
- Paid internships: all internships in France longer than two months are required to be paid by law.
- Part-time work during the year: all international students who hold a residence permit are entitled to work up to 20 hours per week.
- Student loan: American Business College Paris is part of the IGENSIA Education Group, which has negotiated preferential rates with banks such as BNP Paribas, Caisse d’Epargne and Société Générale.
2026 Tuition fees
Access information related to tuition fees for the 2026 academic year on the Finance studies / Tuition page.
- International Students
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How can I access the program?
Admission Procedure for the Master of Science in Luxury Brand Management’s Degree:
- You can directly apply on our website.
- Our admissions department will contact you within 48 hours after receiving your application.
- Please note: No incomplete file will be accepted.
Admissions are based on applications, then on tests
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What are the objectives of the program?
The Marketing and Customer Relations Manager draws up the company’s customer-focused sales and marketing strategy and oversees its implementation, with a view to developing sales to win market share and generate economic added value, in full coherence with the company’s general policy, combined with a strong results orientation.
The Marketing and Customer Relations Manager develops and executes customer-focused sales and marketing strategies to drive revenue growth and market share, ensuring alignment with the company’s overall strategy and a strong results-oriented approach.
As the advocate for a customer-centric organization, they navigate an omnichannel, highly digitalized, and competitive landscape, integrating online and offline marketing communications to enhance customer engagement and loyalty.
With the rise of e-commerce and new technologies, companies across industries face a growing demand for digital marketing and e-commerce specialists-professionals who possess deep expertise and continuously adapt to technological advancements, including AI-driven innovations
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What are the evaluation methods used?
Certifying assessments in the form of:
- Present a business case (real or fictional) to a professional jury
- Business role-playing scenarios
- Completion of a consulting assignment carried out by the candidate with a company (written file + oral presentation)
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Are there any equivalent qualifications for this program?
Refer to the RNCP Sheet
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Are the courses accessible to people with disabilities?
American Business College Paris relies on Hand’IGS, the IGENSIA Education Groupe’s disability program, to help accommodate students with disabilities. Accommodations are studied on a case-by-case basis. The campus is accessible to people with disabilities.
Contact
PARIS – Aude MEYNEN
☎ 04 51 42 10 97
ameynen@igensia.com -
American Business College Paris: What are the results indicators?
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Partner universities in 40 countries
A Truly Global Network
American Business College Paris benefits from a partnership with multiple universities.
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Are the courses in English?
American Business College Paris offers you the opportunity to become totally bilingual thanks to a curriculum 100% in English, study semesters and internships abroad (over 90 partner universities).
These linguistic skills are precious on the job market and make it possible for our graduates to imagine a career abroad.
In our current world, where international exchanges have become the norm, your profile will attract many recruiters who want to extend or confirm their presence in other countries.
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Can I apply if i’m residing abroad?
Applicants living abroad can apply to the American Business College Paris.
For more informations, contact us.