Luxury Brand Product Manager (Luxury Product Manager) – Chef de produit de luxe

Luxury Brand Product Managers typically work in fashion, beauty, jewelry, or high-end consumer goods. Indeed, they design and oversee the development of products that embody the brand’s prestige and identity. They ensure that every product reflects the brand’s heritage, quality standards, and exclusivity, while aligning with market trends and customer expectations.

Among their missions, the Brand Trainer should:

• Define the product vision aligned with the brand’s luxury positioning.
• Maintain consistency in quality, aesthetics, and storytelling.
• Coordinate product launches and marketing/promotional campaigns.
• Identify gaps and propose innovative solutions in case campaigns are not reaching the expected KPIs.
• Manage the budget for operational actions.

Being a Luxury Brand Product Manager eventually means refining and strengthening their strategic and creative approach to ensure that every product embodies the brand’s essence and exclusivity. Generally, regular collaboration with design studios, suppliers, and international markets is expected.

Headhunters and Brands seek candidates with a degree in operational marketing, marketing management, communications, or business management. A key asset during job interviews is the knowledge of the luxury industry as brands want to stay ahead of their competitors.

The American Business College Paris offers a Bachelor in Luxury and Retail Management and a MSI in Luxury and Brand Management, higher education programs, ideal for specializing in brand management and become a Luxury Product Manager.

These programs help develop skills in operational marketing, operational communications, and creative thinking thanks to core disciplines with specialization in business ethics, event marketing, or brand heritage.

The qualities that a Luxury Product Manager must possess:

• Strictness/Attention to detail: ensure that every product meets the brand standards, values, norms, and image.
• Cultural awareness: nowadays, understanding the global market, behaviors, and culture is a need for luxury brands.
• Creativity: it is important to respect brand heritage, however, developing unique products/services that reflect the standards enables brands to remain competitive.

Otherwise: communication skills, leadership, problem-solving, and strategic thinking.

The salary of a Luxury Product Manager depends on their knowledge of the industry they are aiming to work in. Their ability to lead projects helps to negotiate. The Luxury Product Manager typically begins their career with an annual salary of 50.000€ here in France.

The median national salary in France: 80.000€.

The worldwide median salary (as of 2024): 170.000$.