Bachelor in Fashion & Luxury Retail Management in Paris Paris
What is the Bachelor in Fashion & Luxury Retail Management?
A curriculum with an international outlook
Choose an international business school after high school that will guarantee your success internationally and in the luxury and fashion industry!
The luxury and fashion industry is growing worldwide. Studies and market forecasts predict growth for at least the next 20 years. France is the world leader with a 29 % market share and contributes twice as much to the country’s trade balance as the aerospace sector.
The three-year Bachelor’s program in Luxury, Fashion & Retail Management is designed for students starting their journey after high school. This comprehensive program combines rigorous theoretical coursework with hands-on professional experience, offering opportunities to gain practical knowledge in France or internationally.
Recognitions
The Bachelor’s Degree in Fashion and Luxury Retail Management is a three-year European professional bachelor’s degree specialized in operational marketing professions for the fashion and luxury sectors.
Dual Recognition
- Since 2019, the program has been accredited by the IACBE (International Accreditation Council for Business Education), an accreditation organization located in Olathe, Kansas (USA).
- Certified title ICD “Responsable d’Activité Commerciale et Marketing” registered with RNCP n° 38808 at level 6 (EU) (former level II) – NSF code 312, by registration decision of France Compétences dated 27/03/2024, eligible CPF.
Our program’s numerous advantages
Accredited
in the United States and France
Sought out by companies
across the globe
A flexible schedule
based on the American education system
Curriculum taught in English
so students can become bilingual
Studies abroad
study abroad opportunities, 95 partner universities around the world
Enrollment flexibility
with two start dates per year (January and September)
Targeted skills
Develop the marketing and sales action plan for the company or its area of activity in support of an omnichannel strategy
Support the operational deployment and performance of the commercial action plan
Consolidate customer relationships and developing new business
Lead sales and/or marketing teams in collaborative mode
Bachelor in Fashion & Luxury Retail Management’s program
American Business College Paris’ program offers you the opportunity to become fully bilingual through a 100% English curriculum with study semesters and internships abroad.
4 skill blocks
Block 1: Draw up a marketing and sales action plan to support an omnichannel strategy
- Principles of Marketing: Conduct market and environmental monitoring
- Setting marketing and commercial objectives that align with strategies
- E-Commerce & E-Business: Analyzing competitors in online and offline and creating a competition map
- Creating integrated online and offline marketing action plans
- Power Query and Dashboards: Using data and reporting tools to analyze the performance of marketing strategies
- Advanced Customer Relationship Management: Analyzing customer journeys and improving client experiences
- Communications Techniques: Developing clear presentation skills for sharing findings with decision-makers
- Consumer Behavior: Developing accurate buyer personas for targeted marketing strategies
- Accounting: Developing a realistic marketing and commercial budget
Block 2: Support the operational deployment and performance of the sales action plan
- Project Management: Developing and overseeing the execution of the commercial plan
- Advanced Customer Relationship Management: Optimizing sales processes and ensure team alignment
- Communications Techniques: Presenting and gaining buy-in from stakeholders
- International Business Law: Ensuring compliance with international and local business laws governing marketing and commerce
- Power Query & Dashboards: Creating dashboards for real-time tracking of marketing and commercial actions
- Advanced Customer Relationship Management: Identifying gaps in the plan based on CRM data and propose corrective measures
Block 3: Consolidate customer relations and develop new business opportunities
- Consumer Behavior: Turning potential client profiles into commercial opportunities
- Personal Selling & Negotiation: Crafting a successful sales strategy to expand client portfolios
- E-Commerce & E-Business: Maintaining and leveraging prospect data effectively
- Advanced Customer Relationship Management: CRM-driven campaigns across multiple channels
- Organizational Behavior: Managing professional events that align with business goals
- Intercultural Studies: Building and maintain relationships with business partners in diverse markets
Block 4: Lead sales or marketing teams in collaboration
- Human Resources Management: Forecasting staffing needs and manage HR processes
- Recruitment strategies and onboarding processes
- Enhancing employee performance through coaching and incentive programs
- Project Management: Helping students lead teams and ensuring successful coordination
- Organizational Behavior: Shaping internal training programs to improve team performance
- Resolving conflicts and improve team cohesion
- Personal Selling & Negotiation: Setting clear and measurable goals for commercial and marketing teams
Program
1st semester
- Fashion & Textile Trends through the Ages
- Principles of Marketing
- Intercultural Studies
- Communication Techniques
- The DNA of Fashion Trends
- Français Langue Etrangère
2nd semester
- The Fashion Design Process
- Organizational Behavior
- Bookkeeping and Accounting for Management
- Made in Paris: The Elements of a Brand
- English Composition
- Human Resources Management
Program
1st semester
- Visual Merchandising
- Sponsorship and Event Management
- Consumer Behavior
- Power Query and Dashboards
- Sales Techniques for Luxury Brands
- Project Management
2nd semester
- The Fashion Business Revolution
- Management for Luxury Services
- eCommerce & eBusiness
- International Business Law
- Personal Selling & Negotiation
- Theater and Advanced Public Speaking OR
- Building a Business Website
Program
1st semester
- Creativity and Innovation in Fashion Luxury
- Entrepreneurship
- Sourcing & Purchasing for Fashion Luxury
- Luxury Cross Channel Marketing
- Creating and Developing Luxury Brands
- Advanced Relationship Management
- Business Games
2nd semester
- 6-month internship: Report & presentation
Professionnal experience
- Study semester
- Internship abroad
What to do after the Bachelor in Fashion & Luxury Retail Management ?
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Business development and marketing manager
A Business Development and Marketing Manager is responsible for identifying new business opportunities, building strategic partnerships, and driving revenue growth through targeted marketing strategies. They oversee market research, branding, and lead generation efforts to enhance the company’s presence and reach within its industry.
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Sales and marketing project manager
A Sales and Marketing Project Manager oversees the planning, execution, and delivery of sales and marketing campaigns, ensuring they align with company goals and timelines. They coordinate cross-functional teams, manage budgets, and track performance to optimize strategies for increased sales and brand visibility.
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Sales representative
A Sales Representative is responsible for generating leads, building relationships with potential customers, and closing sales to meet revenue targets. They actively promote products or services, provide product information, and ensure customer satisfaction throughout the sales process.
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Sales technician
A Sales Technician combines technical expertise with sales skills to assist customers in selecting and using products or services that meet their needs. They provide product demonstrations, troubleshoot technical issues, and offer solutions while supporting the sales team to drive product sales and customer satisfaction.
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Marketing assistant
A Marketing Assistant supports the marketing team by coordinating campaigns, managing social media accounts, and assisting with content creation. They help with market research, tracking performance metrics, and organizing promotional events to enhance the company’s marketing efforts.
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Marketing and communications managers
A Marketing and Communications Manager develops and implements strategies to promote a company’s brand, products, and services through various channels. They oversee internal and external communications, manage campaigns, and ensure messaging is consistent and aligns with business objectives.
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Marketing project manager
A Marketing Project Manager is responsible for planning, executing, and overseeing marketing projects from start to finish, ensuring they are completed on time and within budget. They coordinate teams, manage resources, and track performance to ensure that marketing goals are achieved effectively.
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Digital marketing manager
A Digital Marketing Manager develops and implements online marketing strategies to increase brand awareness, drive traffic, and generate leads. They oversee digital campaigns, manage social media platforms, analyze performance metrics, and optimize efforts to ensure maximum ROI.
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Customer relations manager
A Customer Relations Manager is responsible for building and maintaining strong relationships with customers, ensuring their needs are met and concerns are addressed promptly. They develop strategies to enhance customer satisfaction, loyalty, and retention while working closely with sales and support teams.
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Sales manager
A Sales Manager is responsible for leading and managing a sales team to achieve revenue targets and drive business growth. They develop sales strategies, oversee team performance, provide training and support, and build strong relationships with key clients to maximize sales opportunities.
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Sales promoter
A Sales Promoter is responsible for promoting and demonstrating products to potential customers, encouraging them to make purchases. They engage with customers, provide product information, and support sales efforts by increasing brand awareness and driving product demand at various retail locations or events.
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Brand Ambassador
A Brand Ambassador represents and promotes a company’s products or services, working to increase brand awareness and build positive customer perceptions. They engage with target audiences through social media, events, and direct interactions, ensuring consistent messaging and a strong brand presence.
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Events Manager
An Events Manager is responsible for planning, organizing, and overseeing events such as conferences, trade shows, and corporate functions. They manage all logistics, coordinate with vendors, and ensure events run smoothly to meet the objectives and create a positive experience for attendees.
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Community manager
A Community Manager is responsible for building and nurturing relationships with a brand’s online or offline community, engaging with members, and fostering a sense of connection. They create and curate content, respond to inquiries, and monitor feedback to strengthen brand loyalty and ensure positive community growth.
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Store manager
A Store Manager oversees the daily operations of a retail store, ensuring it runs efficiently and meets sales targets. They manage staff, handle inventory, ensure excellent customer service, and implement strategies to drive sales and improve store performance.
Pursuing your studies
The 2025 – 2026 Academic Calendar
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2025 Fall semester
- Sept 2-3: New Student Orientation
- Sept 4-5: Visiting Student Orientation (Boat Trip on Sept 5)
- Sept 11: Returning Student Welcome Event (15h30-17h30)
- Sept 9: Fall Classes Begin
- Sept 15: Add/Drop Deadline (BBA & Visiting Students Only)
- Oct 13: Students must be available for makeup classes
- Oct 16: IGENSIA New Student Integration Day (no classes)
- Oct 18: Students must be available for makeup classes
- Oct 27: Withdrawal Deadline (BBA & Visiting Students Only)
- Oct 28-30: ABC Business Games (no classes)
- Nov 1: All Saints Day
- Nov 11: Veteran’s Day (Armistice Day)
- Nov 17: Students must be available for makeup classes
- Nov 20: PPA Information Session (Final Semester Students ONLY – All Programs)
- Nov 25: HOPEN for 1st-Year Students (no classes)
- Nov 29: Students must be available for makeup classes
- Dec 2: IGENSIA Journée Entreprise (no classes) – Provisional
- Dec 12: End of Fall Semester
- Dec 15-21: PPA Exam Period (Final Semester Students ONLY – All Programs)
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2026 Winter session
- Jan 1: New Year’s Day
- Jan 8: Winter Classes Begin
- Jan 19-23: Winter Luxury School
- Jan 23: End of Winter Session
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2026 Spring semester
- Feb 2-3: New Student Orientation
- Feb 3-4: Visiting Student Orientation (Boat Trip on Feb 4)
- Feb 5: Spring Classes Begin; Feb 9: Company Case Launch
- Feb 12: Returning Student Welcome Event (15h30-17h30)
- Feb 12: Company Case Meetings (no classes)
- Feb 13: Add/Drop Deadline (BBA & Visiting Students Only)
- Feb 28: Students must be available for makeup classes
- Mar 2: Students must be available for makeup classes
- Mar 23-27: Spring Break (no classes)
- Mar 30-31: Company Case Rehearsals (no classes)
- Apr 3: Withdrawal Deadline (BBA & Visiting Students Only)
- Apr 6: Easter Day (no classes)
- Apr 9: Company Case Final (no classes); Apr 16: Company Case Awards
- Apr 23: PPA Information Session (Final Semester Students ONLY – All Programs)
- Apr 20 & 25: Students must be available for makeup classes
- May 1: Labor Day (no classes); May 8: Victory Day (no classes)
- May 13: End of Spring Semester
- May 14-15: Ascension (no classes)
- May 13-19: PPA Exam Period (Final Semester Students ONLY – All Programs)
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2026 Summer session
- May 25: Pentecost
- May 29: Summer Session 1 Orientation
- June 1-6: MBA Seminar
- June 1: Summer Session 1 Begins
- June 5: Summer Session 2 Orientation
- June 8: Summer Session 2 Begins
- July 3: End of Summer Session 1
- July 10: End of Summer Session 2
Career Booster Program
ABC can help you get started on your career
- Create your resume
- Prepare for interviews
- Develop your Linkedin profil
- Search for job opportunities
Partner universities in 40 countries
Admission process
Would you like to join us? Find out more about our admission process:
1
Application and confirmation of submission
Application and confirmation of submission
You can directly apply on our website, you’ll receive a confirmation once your application is received under 48h.
By creating an account on the school website, you can create, review and update your application.
Application deadlines for non-EU students:
- Fall: 10th of July
- Spring: 10th of November
- Summer: 10th of March
2
Application review
Application review
We’ll evaluate your submitted documents.
3
Pre-admission meeting
Pre-admission meeting
A quick interview via Teams or phone to answer any questions.
4
Admission interview
Admission interview
The interview is a conversation in English to assess your fit for the program.
5
Admission decision
Admission decision
You’ll be notified of the final decision.
Application and confirmation of submission
You can directly apply on our website, you’ll receive a confirmation once your application is received under 48h.
By creating an account on the school website, you can create, review and update your application.
Application deadlines for non-EU students:
- Fall: 10th of July
- Spring: 10th of November
- Summer: 10th of March
Application review
We’ll evaluate your submitted documents.
Pre-admission meeting
A quick interview via Teams or phone to answer any questions.
Admission interview
The interview is a conversation in English to assess your fit for the program.
Admission decision
You’ll be notified of the final decision.
How to apply?
Kick-off your educational journey! The admission process is an important step that ABC has thought out down to the smallest detail. Wherever you are in the country, the objective is to enable you to put together an application file without wasting time or unnecessary formalities (photocopies, postage, etc.), in order to take advantage of work-study offers as soon as possible with our partner companies.
- The completed application form
- A copy of your passport or ID card
- An official copy of your transcripts issued within the last 12 months
- An official copy of your high school diploma
- A motivational letter
- TOEFL score (or equivalent standardized test: IELTS, TOEIC, ITEP, Cambridge, etc) and all documents justifying their English level
- A recommendation letter from a professor or academic advisor
Open days 2025-2026
Other formations
Any questions about the Bachelor in Fashion & Luxury Retail Management program?
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Where can I attend the courses?
American Business College Paris’ Bachelor in Fashion & Luxury Retail Management is offered in Paris.
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What are the prerequisites for admission to the program?
The European Bachelor’s Degree (3 years) in Fashion & Luxury Retail Management is accessible directly after high school.
- Students with a high school diploma or equivalent are eligible for the first year of the Bachelor’s Degree.You can join the Bachelor in Fashion & Luxury Retail Management in Fall (September )and Spring (January). Applicants can apply before receiving their high school diplomas. Final admission depends on successfully obtaining the diploma.
- Tranfer admission after 1 or 2 years of undergraduate studies: An applicant can enroll in the Bachelor in Fashion & Luxury Retail Management after completing one or two years of undergraduate study through transfer admission. American Business College Paris recognizes equivalent subjects successfully completed in a university program.
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What are the academic requirements for the program?
The minimum academic requirements for admission include:
- United States (GPA): Minimum 2.7 on a 4.0 scale
- French Baccalauréat: Mention assez bien (AB) minimum 12/20
- International Baccalauréat (IB): Minimum 28 points
- India (Grades): Minimum 65% in Class 12 (CBSE/ICSE/State Boards)
- French BTS: Mention assez bien (AB) minimum 12/20
- If your country’s qualification is not listed above, please contact us.
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How long does the program last?
3 years
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What are the program fees and financing options?
2025 Tuition fees
Tuition fees:
- Administrative registration fee (included): €320
- Tuition per year (European students): €9,800
- Tuition per year (International students): €10,150
- Tuition per semester: €5,295
- Tuition per course (3 credits): €1,02
Possible additional costs:
- Tax – Student Life Contribution: €90
- Textbooks: approximately €300/semester
- Outgoing study abroad costs: €1,200/semester
Study Abroad
- Tuition fees per semester: €5,195
Financing Solutions:
- Paid internships: all internships in France longer than two months are required to be paid by law.
- Part-time work during the year: all international students who hold a residence permit are entitled to work up to 20 hours per week.
- Student loan: American Business College Paris is part of the IGENSIA Education Group, which has negotiated preferential rates with banks such as BNP Paribas, Caisse d’Epargne and Société Générale.
2026 Tuition fees
Access information related to tuition fees for the 2026 academic year on the Finance studies / Tuition page.
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How and when can I access the program?
Admission Procedure for the Luxury Bachelor’s Degree
- You can directly apply on our website.
- Our admissions department will contact you within 48 hours after receiving your application.
- Please note: No incomplete file will be accepted.
Admissions are based on applications, then on tests
The academic year for ABC Paris’s Bachelor’s Degree in Fashion & Luxury Retail Management is divided into two semesters:
- Fall semester (beginning of September to mid-December)
- Spring semester (end of January to mid-May)
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What are the objectives of the program?
The rise of new technologies and e-commerce, along with changing consumer demands, is reshaping business development and commercial roles. Businesses are increasingly adopting customer-centric marketing strategies to boost performance.
The Commercial and Marketing Manager plays a vital role in crafting marketing strategies and implementing omnichannel sales plans to penetrate markets, drive sales, and build customer loyalty. By monitoring markets, analyzing trends, studying competitors, and collecting data, they shape strategies to attract and retain customers. They execute campaigns like online ads, social media initiatives, and promotional events to enhance visibility and generate leads.
This professional also engages directly with clients to acquire new customers, address inquiries, negotiate solutions, and ensure satisfaction. They implement loyalty programs to strengthen relationships and explore opportunities to grow revenue and market share. In retail or commerce, when managing a business unit, their focus is on driving sales through customer satisfaction and improving performance metrics like revenue and margins.
The manager may also lead teams, coordinate resources, and ensure projects meet goals within deadlines and budgets.
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What are the evaluation methods used?
Certifying assessments in the form of:
- Real or simulated business cases (written tests and/or oral presentation).
- Role-playing scenarios.
- Execution of a business development project based on a consultancy assignment conducted by the candidate in collaboration with a company. This includes a written report and an oral presentation.
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Are there any equivalent qualifications for this program?
Refer to the RNCP Sheet
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Are the courses accessible to people with disabilities?
American Business College Paris relies on Hand’IGS, the IGENSIA Education Groupe’s disability program, to help accommodate students with disabilities. Accommodations are studied on a case-by-case basis. The campus is accessible to people with disabilities.
Contact
PARIS – Aude MEYNEN
☎ 04 51 42 10 97
ameynen@igensia.com -
American Business College Paris: What are the results indicators?
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Are the courses in English?
American Business College Paris offers you the opportunity to become totally bilingual thanks to a curriculum 100% in English, study semesters and internships abroad (over 90 partner universities).
These linguistic skills are precious on the job market and make it possible for our graduates to imagine a career abroad.
In our current world, where international exchanges have become the norm, your profile will attract many recruiters who want to extend or confirm their presence in other countries.
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Can I apply if i’m residing abroad?
Applicants living abroad can apply to the American Business College Paris.
For more informations, contact us.
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Study in the capital of luxury
Going to Paris for your Bachelor in Fashion & Luxury Retail Management is one the best choices to start up your career. There are many reasons, namely…
Paris, the capital of luxury
Paris is one of the greatest cities if you want to start a career in the fashion and luxury sector. France has always had one of the most dynamic countries in this field. Not only is the entire country renowned for its fashion, perfumes, jewelry, etc., but there is more to luxury. Highest-quality wines, five-star hotels, art, food… are also some of the quality goods and services that the French excel at.
Starting your career will be easier when the fame of France and Paris are shining on your resume!
Many companies to start your career
As the capital of France, Paris is one of the greatest places to start your career. During the 3 years of your Bachelor in luxury and fashion management, you will have internship periods. While you can go abroad during your internships, Paris will offer many opportunities for those who wish to pursue all of their studies in France.
The capital is home to many international luxury companies. Lanvin, Lancôme, Hermès, Yves Saint Laurent, Givenchy, Dior… Some streets such as the Champs-Élysées or Faubourg Saint-Honoré are well known for their high number of luxury stores.
With such a high concentration of specialized companies, you will have many opportunities to learn during your studies… and to find a job quickly after graduation!
Enjoy a high quality of life!
Paris is also one of the best cities in the world to study! Aside from the great professional opportunities, you will also enjoy a high quality of life.
The capital of France is known for its cafés, where you can start your day with a good coffee or a tea and croissant with your friends before going to class. You can also enjoy your midday break in parks (parc de la Villette or parc des Buttes-Chaumont) or next to the canals (Saint-Martin or de l’Ourcq).
When you need to study, you can choose to go to some of the greatest libraries of France such as the Bibliothèque Sainte-Geneviève, with its 2 million books and its beautiful arcades or the Bibliothèque Mazarine, with its decor, preserved since the 17th century. Such prestigious places will help you concentrate and make a lot of progress on your projects and studies.
And of course, there is the dynamic cultural life! Pursuing your Bachelor in luxury in Paris will let you discover many museums, theaters, historical monuments, etc. Just by exploring the streets, you will uncover many unexpected corners and places in this more than two-thousand-year-old city!
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Paris: The Epicenter of Global Luxury
As the home of iconic luxury brands, France dominates the global luxury market, with 170,000 professionals working in the country and 100,000 employed globally by French companies. Paris, the capital of refinement and creativity, is the ideal setting for studying and launching a career in luxury. With the global market surpassing €1.5 trillion in 2023, French brands hold a 29% market share.
At American Business College Paris, students gain firsthand insights into this vibrant sector, combining the city’s rich luxury heritage with global business perspectives. This unique blend prepares graduates to excel in a competitive and evolving marketplace while immersed in the cultural and professional heart of the luxury world.
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Partner universities in 40 countries
A Truly Global Network
American Business College Paris benefits from a partnership with multiple universities.
Students can choose to study abroad during either:
- the Spring semester of their second year or
- the Fall semester of their third year
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Luxury market countries
Students are encouraged to study in one of the established or emerging luxury market countries, such as:
- Brazil
- Russia
- India
- China
- Vietnam
- Korea
- And many more!