#BUSINESS, COMMERCE AND MANAGEMENT NEWS

Google’s inventions: Lighter Than Air (LTA)

Published on 11 Feb 2022 Last updated on 15 Apr 2025
lighter than air research

Google co-founder Sergey Brin started an airship company, LTA Research and Exploration – “LTA” being short for “Lighter Than Air”, which began covertly building dirigibles capable of transporting huge amounts of goods for both business and humanitarian purposes back in 2017.

Here’s everything you need to know about this ambitious project.

What is Lighter Than Air?

That’s why American Business College Paris provides innovative programs to help students seize this opportunity!

Other business, commerce and management news

all-you-need-to-know-about-the-rise-of-the-lvmh-group
Business, commerce and management news
1 July 2022

All you need to know about the rise of the LVMH group

Louis Vuitton, Bulgari, Dior, Fendi, Givenchy, Guerlain, Kenzo, Marc Jacobs, Tiffany & Co, Moët & Chandon, Veuve Clicquot, Krug, Dom Pérignon, Maison Ruinart, Le Bon Marché or Séphora… Are you familiar with any of these brands? Of course, you do. But did you know that they are part of the same group? LVMH (Louis Vuitton-Moët-Hennessy) has steadily established itself as the world’s leading luxury group. American Business College Paris shares some insights into the success of this family-owned company which has inherited a rich history and traditional craftsmanship.

Learn more

whats metaverse
Business, commerce and management news
2 May 2022

Is the future of communication in the metaverse

Everyone is talking about the Metaverse, but not many know the ins and outs of this virtual environment. Either way, we are undoubtedly facing an invention that will completely redefine our relationship with the Internet and technology as a whole. In fact, a study conducted by Grand View Research has estimated the Metaverse market at $700 billion in the next few years! So, what’s the big deal about the Metaverse? Here’s what you need to know.

Learn more

Everything you need to know about web 3
Business, commerce and management news
8 April 2022

Everything you need to know about web 3

Web 3 (or Web 3.0) has been gaining momentum for quite some time. It refers to a new generation of the World Wide Web based on blockchain technology, decentralization and token-based economics. Here’s all you need to know about Web 3!  

Learn more

tendances e commerce
Business, commerce and management news
17 March 2022

5 trends that will define e-commerce in 2022

With 129 billion euros spent by the French on online shopping, e-commerce continues to soar! According to the 2021 e-commerce report for France published by the French Federation of E-commerce and Distance Selling (Fevad), e-commerce has grown by 15.1% over the past year alone, making France the 2nd largest e-commerce market in Europe. The number of online sales sites has increased by 11% over the same period. In short, e-commerce has never been in better shape! To capture this opportunity, professionals are working to enhance their digital strategy and open up more and more to e-commerce. In this blog post, American Business College Paris discusses the 5 trends that will define e-commerce in 2022.

Learn more

artificial intelligence management
Business, commerce and management news
20 October 2021

Management of artificial intelligence

Artificial Intelligence (AI) is not intended to replace humans, since it does not have their capacity to adapt to change, especially in a highly volatile environment such as the one we live in today. Moreover, AI cannot use emotional intelligence, a crucial soft skill in relationships with employees. On the other hand, AI can boost productivity and profitability if it is used properly.

Learn more