The Bachelor in fashion luxury & retail management of ABC Paris (ex ABSParis)
American Business College Paris (ex ABSParis)’s professional Bachelor in Luxury, Fashion and Retail Management prepares you for the operational marketing jobs in fashion and luxury. In addition to an internationally-oriented curriculum, you will be participating in a sector that is both dynamic and representative of French know-how. Paris is indeed THE capital of luxury and fashion!
The Bachelor in Fashion & Luxury in detail
During your Bachelor in Fashion, Luxury & Retail Management at American Business College Paris, you will acquire all the skills that you need to start your career in the luxury field. And to prepare you for jobs in this perennial sector, you will work exclusively in English, benfiting from an American pedagogy that combines learning by doing and team-based collaborative learning.
Your training will be completed thanks to semesters of study, as well as internships abroad, giving you the edge in the labour market. At the end of your Bachelor degree, you will obtain the Certified Diploma of Business Development and Marketing Manager acknowledged by the French government.
Here are some of the courses that you will attend:
- The DNA of Fashion Trends
- Sales Techniques for Luxury Brands
- The Fashion Design Process
- Fashion & Textile through the Ages
- E-commerce a E-business
- Luxury Cross Channel Marketing
- …
Why choose the luxury sector for your studies in Paris?
The luxury sector is growing worldwide. By choosing to study at American Business College Paris, you are also choosing to be at the heart of this sector: France is indeed the world leader in luxury goods, with a 29% market share!
Thus, luxury holds an important place in the French economy, with a real influence on the international scene. With several billion euros, it even outshines the traditionally “heavy weight” sectors such as auto and aeronautic industries. According to a study carried out by Deloitte in 2019, Global Powers of Luxury Goods, France has 9 groups in this world ranking, 7 of which account for 23.5% of the total turnover of the 100 ranked companies.
By being in the capital of fashion and luxury goods, you will have the opportunity to work with the biggest names, and to build a significant professional network that could prove extremely valuable for your career.
Do you wish to join American Business College Paris and pursue a Bachelor in Fashion, Luxury & Retail Management? Contact us without further delay, and take part in the adventure!
